Website traffic is defined as the number of users who have visited your website. Traffic is key to any business as it provides a good indication of business growth by measuring how effective your campaign has been at driving users to your website.
High levels of traffic can have a positive impact on where your website ranks on Google’s Search Engine, which in turn leads to more website traffic. You can see this is a never ending cycle. But in order to understand certain behaviours on your website, traffic can’t be read as a stand alone metric. For example, high levels of traffic with a low conversion rate, can indicate you are not targeting the correct audience and in turn not getting quality leads.
There are various aspects of your website that can be optimised to convert quality leads. Adding lead magnets, ensuring easy navigation and lastly providing good on page information are all easy ways to achieve this goal.
10 Ways You Can Increase Traffic To Your Website
There are multiple ways in which you can increase traffic to your website however these are not a one size fits all approach. Using a combination of techniques allows you to maximize your opportunities. Let’s explore these techniques in more detail:
- Google My Business
Google has revolutionized the marketing world through its Google Marketing Platforms. Google My Business was created for the purpose of online business management ads is just one example of how Google has helped businesses around the world create a more virtual experience. With this platform, local businesses can manage how their listings will appear on Google Search and Google Maps.
In order to maximise the opportunity to increase traffic, it is encouraged that listings on Google My Business provide all the information the user requires to make a decision. Due to the nature of your business some users might not even need to go to your website to perform the desired action. Optimising a listing in Google My Business is said to increase traffic by 7 times the original amount.
- Page SEO
SEO (Search Engine Optimization) is the process of increasing visibility of your website to your users and search engines. Although SEO is something all businesses should focus on to maximise traffic, it is a relatively long term strategy as it takes time for you to achieve measurable results.
On-page SEO should focus on providing high quality content and be keyword rich. You want to make sure you use relevant keywords but also you do not want to flood the pages with information. Keep in mind your focus is on improving your user experience on the website. Although this tactic is completely free, you would still need a professional to do it in order to achieve your long term goals. The initial investment might be a little higher, but it will be worth it!
Put simply, backlinking is a link from one site to another. An example of backlinking would be a blog who mentioned an integration partner with a link attached to their website. This is a rather easy tactic as there are various ways in which you can do this yourself.
You can use answers sites such as Quora to answer questions and link it back to certain pages of your website. Getting backlinks from either complementary websites or influencer blogs you will have hit the jackpot! This will help you increase brand awareness and drive more qualified traffic to your website.
Google recognises backlinks as a way for visitors to increase their trust in your website. In turn,Google will increase your ranking as it will see your website as being more reputable and trustworthy, leading to an increase in organic traffic.
- Landing Page
Landing pages are stand alone pages, independent to your website, that are created specifically to promote one product offering or feature. Landing pages are a great way to bring attention to certain elements or product offering that might have been neglected by your users. Landing pages allow you to be as specific as possible, it would include one message and one call-to-action to slowly nurture the lead into converting.
- Social Media
Due to the popularity of social media platforms, they are one of the best tools to promote your business’s content and specific pages of your website. By posting weekly blog posts or specific promotions on web pages you will easily be able to turn your audience into your website visitors.
- Email Marketing
Email marketing is a great way to keep your users engaged with your website. Frequently sending newsletters and promotional emails will keep them looped into specific pages of your website.
If the user would like to learn more about the product offer or promotion they would be forced to visit the webpage associated with it. Although you want to send frequent emails to nurture your users into a conversion, you do not want to overwhelm your audience with emails.
With email marketing the main focus should be on the subject line. A marketer will have seven seconds to entice the user to open and engage with the CTA.
- Google Analytics
Google Analytics is a free tool to help you gather insights about users and how they interact with your website. Google Analytics will help you track marketing campaigns to help identify what content and strategies are proving to be successful, what needs to be improved and what needs to be set aside.
- Google Advertising
Similarly, Google Advertising, also known as PPC (Pay-Per-Click) is a great advertising tool that allows you to pay to have your ads placed at the top of the search page.
To determine which ads are displayed are the top of the page Google will search for keywords that match the search queries at hand. Google will analyse other aspects of your ad such as your bid, your website rank and the content quality, displaying the most appropriate ad first.
When setting up your PPC campaigns, it is good practice to find high volume keywords that have low competition. There is a fairly small chance, if you are new to the industry, that your ad will be displayed in the first page of Google if you are using highly competitive keywords. The big sharks in your industry will take preference in filling the spots on the first page due to them being a more reputable and trustworthy brand.
- Guest Blog Posts
A good way to increase the interactions on your website is by writing a guest post or article on a complementary website. This will help increase your federal traffic, brand awareness and will contribute to your backlinks.
This is not one of the easiest ways to increase traffic to your website because it can be difficult to get another website to approve to run your blog or article.
- Retargeting Ads
Lastly, with Facebook Retargeting Ads you will be servicing ads to remarket your product or service to users who have already visited your website.
This form of remarketing is used to help your company get on top of the website bounce rate by remarketing to the users who have left your website and not completed a desired action. This nurturing process will make sure your ads are in the right place, right time when your user is ready to make a purchase.
There are various ways in which you can increase traffic to your website. Combining multiple approaches will ensure your website is geared for success.
Keep Up The Pace
Now that you have learned how to increase traffic to your website, why not keep this momentum going and explore other blogs to learn all you need to know about digital marketing!
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