Although reports and dashboards perform similar functions, they are distinct, each with their own value and array of applications. The biggest challenge faced by many marketers is how to present the data to clients in an easy, accessible and engaging manner that best fits their needs. That is why it is important to understand both tools and how they can each offer value in their own way.
Social media has become an extremely powerful tool for modern marketers, unlocking a new level of communion from business to consumer. The benefits of these platforms are undeniable, but it is crucial marketers understand the data behind these channels and how they can be leveraged to shape marketing efforts.
In essence, the buyer’s journey can be described as the process buyers go through when deciding to purchase a product. Although it is a concept that many are unaware of, it’s intrinsic to nearly every aspect of our day-to-day purchasing decisions, and ultimately serves as one of the most tangible representations of a buyer’s needs, problems, and behaviours. Analysing the buyer’s journey can help identify the unique challenges and opportunities that arise at every stage of the marketing process.
Though the terms are often used interchangeably, there are many critical differences in marketing goals and marketing strategies, and it is vital to assess them and see not just the ways in which they differ, but also how they complement one another. A successful goal cannot be reached without an equally sound strategy, and a robust strategy without a clear goal in mind is a potential stumbling block.
If you’re running a marketing campaign, you’ll need to track certain KPIs to ensure you’re achieving your goals. But what are marketing KPIs?
Is this your first time doing PPC? A PPC report will help you greatly. Here’s what PPC reporting is and which metrics you should include.
Many assume that inbound marketing and digital marketing can be used interchangeably, however they are both two very distinct methods. Let us break this down for you.
Well would you look at the time! We are proud to announce we have taken a huge step with our platform and product development. Learn more about our new time zone feature!
Although the process of collecting and sorting data for analysis is not new to anyone, Big Data has only gained importance in the last decade as the world shifted to a more digital environment. As a marketer in the modern world it is important to understand what Big Data is and how it can help you optimize your efforts and maximise ROI.
Everybody wants their business to grow. We all spend countless hours each month thinking about new ways to bring in more business through digital marketing channels and capitalize on these opportunities using our marketing strategies. Let’s delve into some of the traps businesses fall into when it comes to digital marketing.
Why should we even bother understanding search engines? Well, if you are a marketer that works with paid advertising understanding the differences between Bing and Google can help you maximise your campaigns to increase your visibility and help reach new demographics.
Client onboarding helps agencies build successful client relationships, helping you leave a lasting impression. Without a proper structure, the client won’t stick around long enough to make you any money. So, what exactly is client onboarding?