The rise of social media came with a rise of new opportunities for marketers to engage with their customers. Analytics and Big Data have allowed marketers to use predictive analytics to understand every move of their target audience. Knowing what platforms they spend most of their time on and what content they engage with can … Read more
Anyone out there tasked with generating digital marketing reports, or reviewing them for your prospective boss, knows that there can be a lot that goes into the process. What does the “perfect” digital marketing report look like at the end of the day? Here are a few best practices to keep in mind when preparing your reports.
The most complicated part of building marketing reports is that you need to include so many different channels in one scope. You are tasked with reporting everything from email campaign results to social media marketing effectiveness. From frequency to channels, here is what you need to keep in mind when generating your reports.