Google is arguably the world leader when it comes to online data collection, collation and reporting.The brand is recognised globally as the quintessential face of internet searches. Google Data Studio is yet another powerful weapon in this big data behemoth’s arsenal.
The rise of social media came with a rise of new opportunities for marketers to engage with their customers. Analytics and Big Data have allowed marketers to use predictive analytics to understand every move of their target audience. Knowing what platforms they spend most of their time on and what content they engage with can … Read more
Want to find out why keywords in a PPC campaign are the cornerstone of directing the right customers to your website? Take a look at this blog as we explore the importance of keywords in pay-per-click advertising, and how they are used to make your website discoverable.
Anyone out there tasked with generating digital marketing reports, or reviewing them for your prospective boss, knows that there can be a lot that goes into the process. What does the “perfect” digital marketing report look like at the end of the day? Here are a few best practices to keep in mind when preparing your reports.
The most complicated part of building marketing reports is that you need to include so many different channels in one scope. You are tasked with reporting everything from email campaign results to social media marketing effectiveness. From frequency to channels, here is what you need to keep in mind when generating your reports.
When it comes to the actual creation of your digital marketing report, there are a handful of mandatory categories that every single report should contain to help impress and guide your clients.
A digital marketing brief is an essential component to align your marketing goals with your clients objectives. A brief should outline the key elements that will go into your strategy to help you achieve your overall goals.
When it comes to preparing the perfect digital marketing report, you first need a basic understanding of what a report actually is, and why it is so important.