Anyone out there tasked with generating digital marketing reports, or reviewing them for your prospective boss, knows that there can be a lot that goes into the process. What does the “perfect” digital marketing report look like at the end of the day? Here are a few best practices to keep in mind when preparing your reports.
The most complicated part of building marketing reports is that you need to include so many different channels in one scope. You are tasked with reporting everything from email campaign results to social media marketing effectiveness. From frequency to channels, here is what you need to keep in mind when generating your reports.
Reporting is a crucial consideration for the modern marketer. When it comes to the digital space, data is available in abundance, and access to such rich data is driving efficiency, effectiveness and excellence like never before. From the individual freelance level, through to massive global enterprise scale, clients expect a certain level of reporting and feedback on their marketing efforts, and Swydo offers just that.
The contemporary marketing agency has a wealth of data at its disposal. When it comes to reporting and presenting this data to the client, there are numerous other considerations and value-adds that extend further than simply representing the raw data. Agencies need to go above and beyond, and ReportGarden is one of the reporting tools that make this possible on many levels.
When it comes to presenting marketing data in manner that is both visually pleasing and easy to understand, less is often more. Dashthis Software is one of the more aesthetically pleasing reporting tools on the market, offering a simple, engaging platform for presenting reports and creating beautiful dashboards.
Marketers rely on data as an essential tool to accurately monitor campaigns. But it is the ability to share the insights from the collated data in a simple, engaging and concise report that really unlocks value to the client. Here is what we found to be 7 of the most comprehensive and intuitive marketing reporting platforms.