In the contemporary marketplace, data is a global currency that drives progress, grows profit margins, and unlocks the power of businesses across numerous, diverse industries. Marketers rely on data as an essential tool to accurately monitor campaigns, allowing them to track myriad metrics and keep clients happy and satisfied that they are seeing an acceptable level of ROI. Whilst simply having access to this rich data may be invaluable to the marketing professional, it is the ability to share the insights from the collated data in simple, engaging, and concise reports that really unlock value for the client and brings them to the table. We reviewed 7 of the most comprehensive and intuitive marketing reporting platforms that will bring your data to life and keep your clients coming back.
Swydo Reporting Software is an online reporting tool that uses templates and pre-built widgets to create PPC, social, and analytic marketing reports. The platform allows for unlimited integrations with the majority of first-party data sources such as Google AdWords and Analytics, LinkedIn, Facebook insights, and so on.
There are some powerful reporting features at one’s disposal with Swydo, such as automatic scheduling and sending of reports, white labeling, and monitoring of costs, KPIs, and goals. It’s aimed at small to medium-sized businesses, digital agencies, and organizations utilizing in-house marketing, and their workflow feature is an added bonus that facilitates effective management of team calendars, project templates, recurring tasks, time tracking, etc.
ReportGarden is a full suite, premium reporting, and dashboarding software. The platform itself is well structured, intuitive, and user-friendly, making it fairly straightforward to use. It has all the reporting and dashboarding features one would expect (Pre-set and custom report and dashboard templates, drag-and-drop widgets, customization, and white labeling, and automated reports and scheduling), and there are also some powerful extras like an SEO tool for keyword tracking, website audits and backlink analysis, automated invoice management for tracking ad spend, budget tracking and alerts and more.
Add to this customized project proposals for clients, powerful always-on support and a useful client portal, and ReportGarden stacks up as one of the most complete reporting suites on offer.
Google Data Studio
As part of the Google Marketing Platform, the Google Data Studio tool is a very useful reporting platform for all, that integrates with other Google products (such as AdWords, Analytics, etc.) seamlessly and for free, but non-Google products require third-party integration, often at an additional cost. Essentially functioning as a more detailed version of Google Analytics, users can copy reports directly into Data Studio from Analytics itself or Google Sheets.
There is no limit on data, report pages, or widgets, and charts are highly customizable in terms of size and the level of interactivity, making data visualization simple. Furthermore, one can set dates and filter data according to client preference, combine blended data on reports, drag and drop scorecards, access real-time dashboards, and white label reports seamlessly, making this a powerful, free tool for data reporting and visualization. Google Data Studio is entirely free to use, making it a great choice for many smaller marketing agencies and individuals.
AgencyAnalytics is enterprise marketing dashboard and reporting software with a wide variety of integrations (30+) that include most of the major data sources and social media platforms, automated reports that can be scheduled monthly, weekly, or daily, a high level of customization from dashboards to personalized report comments, and a variety of widget chart types.
Additionally, there are a few value-adds such as SEO tools for rank tracking, site auditing, backlink monitoring, and competitor analysis, agency management tools that allow the creation of staff accounts and individual staff task allocation, and permission-based client logins.
Dash This is specialized software for creating dashboards, offering 3 different dashboard options, which become reports after setup: The Periodic dashboard, which shows stats from certain periods of time; the Rolling dashboard, which shows stats on a continuous basis in your given timeframe; and the Campaign dashboard, which tracks specific campaign performance over time.
These dashboards can then be customized using either the 9 pre-set widget chart types or custom widget options, through drag and drop widget placement. Dash This does allow integrations with most of the major data source software and digital marketing tools available and allows for CSV data file imports for custom data. Additionally, Dash This offers report templates that span social media, email marketing, PPC and Ecommerce, report sharing and automation, and email and video support.
Megalytic is a client reporting and dashboarding tool aimed mostly at digital marketing agencies and website hosting companies. The software offers everything one requires to create marketing reports and present user data in a simple, visual format, with the ability to schedule reports for monthly, weekly, and daily delivery directly to a client’s email as either a link or PDF.
These reports are built using predefined templates, which can then be customized at a mostly aesthetic level, like changing the theme (colors) of the report and basic white labeling that allows for the adjustment of logos, colors, and fonts, etc. The data used in the reports update automatically and doesn’t need to be refreshed each time it is sent to the client. One is also able to add filters when creating widgets for reports, to include or exclude data – making for a fairly holistic reporting experience.
Oviond is a comprehensive platform with a full spectrum of reporting, monitoring, and analysis tools, whilst separating the reporting and dashboarding aspects of the platform, making both fully customizable according to each client’s unique requirements.
The platform offers unlimited easy integrations, automated reporting, monitoring of costs, KPIs and goals, and white labeling. In addition, the ability to create automatic dashboards and custom widgets and a full suite of client-specific functions (individual client template reports, custom currency settings per client, custom client branding, and more) take reporting to a whole new level. Navigating the Oviond platform is simple and intuitive and setting up projects and adding integrations is seamless. Furthermore, Oviond’s online help and support are of the highest standard, and there’s even a portal through which users can suggest changes and additions to improve the service.