The Oviond Blog

Digital marketing is becoming a massive industry as we live in an age of never ending content production. As a digital marketer you need to be measuring the data available from future and current campaigns...

While digital marketing may seem complex and overwhelming, the truth is, it’s really not. Although we all need some time to wrap our head around the basics, anybody who is truly serious about business in...

The contemporary digital agency knows all too well just how crucial it is to get it right when it comes to SEO. In the interests of enhancing your SEO capabilities and unlocking your business potential,...

Digital Marketing is one of arenas most sensitive to tech-driven fluctuations.The marketer that isn’t constantly evolving their mindset in line with this state of flux is ultimately doomed to get left behind. Here is what...

Marketers rely on data as an essential tool to accurately monitor campaigns. But it is the ability to share the insights from the collated data in a simple, engaging and concise report that really unlocks...

the ability to provide insightful, accurate and aesthetically-pleasing reports can mean the difference between a happy client or lost business. In this premium space AgencyAnalytics provides the kind of offering that many smaller agencies and...

When it comes to presenting marketing data in manner that is both visually pleasing and easy to understand, less is often more. Dashthis Software is one of the more aesthetically pleasing reporting tools on the...

The contemporary marketing agency has a wealth of data at its disposal. When it comes to reporting and presenting this data to the client, there are numerous other considerations and value-adds that extend further than...

Reporting is a crucial consideration for the modern marketer. When it comes to the digital space, data is available in abundance, and access to such rich data is driving efficiency, effectiveness and excellence like never...

When a business decides to start selling its products online there is always a toss-up between creating your own eCommerce website or selling on marketplace. If you are not sure which platform would work best...

Client onboarding helps agencies build successful client relationships, helping you leave a lasting impression. Without a proper structure, the client won’t stick around long enough to make you any money. So, what exactly is client...

For some time now many companies have been leveraging AI into their marketing strategies in order to fill the gap between execution and science. The rise of Artificial Intelligence Marketing confirmed that implementing AI into...

Working with a web analytics tool like Google Analytics does not need to be overwhelming. If you have just started tracking your website’s activity and don’t understand what the metrics mean and what to include...

With so many businesses and people using social media, there needed to be some sort of structure to determine who sees what. Algorithms were put in place to make sure all this information was sorted...

Everybody wants their business to grow. We all spend countless hours each month thinking about new ways to bring in more business through digital marketing channels and capitalize on these opportunities using our marketing strategies....

Why should we even bother understanding search engines? Well, if you are a marketer that works with paid advertising understanding the differences between Bing and Google can help you maximise your campaigns to increase your...

Although the process of collecting and sorting data for analysis is not new to anyone, Big Data has only gained importance in the last decade as the world shifted to a more digital environment. As...