Bing Vs. Google: Search Engine Comparison

If you are a marketer that works with paid advertising understanding the differences between Bing and Google can help you maximize your campaigns to increase your visibility and help reach new demographics.

The Buyer’s Journey: How To Present It In Your Reports

The buyer’s journey is the process buyers go through when deciding to purchase a product. Understanding this can help identify the challenges and opportunities that arise at every stage of the marketing process.

What Are Marketing KPIs?

If you’re running a marketing campaign, you’ll need to track certain KPIs to ensure you’re achieving your goals. Let’s take a deeper look into what marketing KPIs are.

Understanding Social Media Algorithms

Algorithms were put in place to make sure all social media info is sorted to provide users a relevant and seamless experience while browsing their favorite social media tool. But what exactly is an algorithm and how does it work?

Dashboards vs Reports: Assessing The Differences And Similarities

Although reports and dashboards perform similar functions, they are distinct, each with its own value and array of applications. A big challenge faced by marketers is how to present data to clients correctly.