Introducing Google Analytics 4 to Oviond

Google Analytics is one of the most widely used digital marketing tools. It is a great SEO tool that is used to analyze and monitor the behavior of users on a website and where the users are coming from. Google Analytics 4 is a new property offered on Google Analytics, offering new metrics and reports.

Google Analytics 4 (GA4) is the next generation of Google Analytics. It is a new kind of property that has different reports than what we are used to seeing in the Universal Analytics (UA) properties. A huge advantage of the GA4 property is that it can be used for websites and apps, whereas the Universal Analytics properties only support websites.

GA4 tracks users based on events, rather than sessions. This allows Google to track what users are doing more accurately and emphasize what they are actually doing on the website or app. Data from GA4 can be visualized in dashboards and reports on Oviond.

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Connecting Google Analytics 4 On Oviond

Google Analytics 4 connects to Oviond using your Google account login details (email address and password). This authentication only needs to be done once per Google account. Google Analytics 4 has a completely different API to Google Analytics UA, therefore, they exist as separate integrations on Oviond and authorization will need to be done for each.

We have a comprehensive help center article that will answer all questions around the authorization, permissions, and limitations for Google Analytics 4.

Data Available On Oviond For Google Analytics 4 Widgets

The Google Analytics 4 integration has a range of metrics and dimensions that are available when creating a widget on Oviond. You can view all the metrics and dimensions on your Oviond account once you have successfully connected your Google Analytics 4 account to your client.

Even though the metrics and segments on Google Analytics 4 are similar to those offered on Google Analytics UA, the results will differ slightly as each property is tracking data differently.

Top metrics available on Oviond for Google Analytics 4:

  • Sessions – Number of sessions that began on your site or app
  • Active Users – Users who are currently engaged on the website
  • Engagement Rate – The ratio of engaged sessions to the total number of sessions on a website
  • Engaged Sessions – The number of sessions that lasted 10 seconds or longer.
  • New Users – The number of new visitors who have never been to your site and are initiating their first session
  • Event Count – Number of times an individual event was triggered, or the overall number of events triggered
  • Events per Session – Average number of events for all sessions: events/sessions

Top dimensions available on Oviond for Google Analytics 4:

  • Date
  • Gender
  • Age
  • Channel Grouping
  • Country
  • City
  • Event Name

The Google Analytics 4 API doesn’t offer any option to segment data at this stage.

Feel free to let us know if you need any metrics or dimensions added for Google Analytics 4 on Oviond and we would be happy to look into adding these for you.

Using Google Analytics 4 In Dashboards And Reports

Google Analytics 4 widgets can be created in dashboards and reports on Oviond and are available in a few pre-built templates. The widget builder allows you to choose which dimension you would like to use in your data widgets.

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Google Analytics 4 widgets can be added to dashboards and reports as single data widgets or blended data widgets.

Templates Available For Google Analytics 4 On Oviond

We currently have a few Google Analytics 4 dashboards and report templates available in Oviond. You are able to read more about these templates on the Google Analytics 4 integration page on our website or you can jump straight into your account and add them to your client project.

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If you would like to combine Google Analytics 4 data with other integrations in your dashboard or report, you can simply drag some of our Google Analytics 4 Sections into your existing templates. Learn more about adding a section to a project here.

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Ready to create your own Google Analytics 4 dashboards and reports now? If you still have some questions about Google Analytics 4, please reach out to support.

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