Understanding What Google Analytics UA is?
Google Analytics is a web analytics software offered by Google that tracks and reports website traffic. Universal Analytics (UA) refers to the previous version of Analytics for measuring website traffic and was the only version used up until 14 October 2020, when Google Analytics 4 was released.
Google Analytics UA provides us with information on how visitors interact with a website by giving us data on
Audience, Acquisition, and Behavior. Data from all of these report types can be visualized in dashboards and reports on Oviond.
Connecting Google Analytics UA On Oviond
Google Analytics UA connects to Oviond using your Google account login details (email address and password). This authentication only needs to be done once per Google account. Google Analytics UA has a completely different API to Google Analytics 4, therefore, they exist as separate integrations on Oviond and authentication will need to be done for each.
We have a comprehensive help center article that will answer all questions around the authentication, permissions, and limitations for Google Analytics UA.
Data Available On Oviond For Google Analytics UA Widgets
The Google Analytics UA integration has a range of metrics, dimensions, and segments that are available when creating a widget on Oviond. You can view all the metrics, dimensions, and segments on your Oviond account once you have successfully connected your Google Analytics UA account to your client project. It is important to understand which SEO metrics are best to add to your digital marketing reporting before compiling a report with Google Analytics UA data.
Top metrics available on Oviond for Google Analytics UA:
- Avg. Session Duration – The average length of a session
- Goal Completions – The total number of conversions
- Users – Website visitors who initiated at least one session
- New Users – The number of first-time users during the selected date range
- Pageviews – The total number of pages viewed
- Sessions – The number of user interactions with your website that take place within a given time frame
- Pages Per Session – Average number of pages viewed in a session. Repeated views of a single page are counted
- Bounce Rate – The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds
Top dimensions available on Oviond for Google Analytics UA:
- Channel Grouping
- Landing Page
Top segments available on Oviond for Google Analytics UA:
- All Users
- New Users
- Paid Traffic
- Organic Traffic
- Search Traffic
- Direct Traffic
Feel free to let us know if you need any metrics or dimensions added for Google Analytics UA on Oviond and we would be happy to look into adding these for you.
Using Google Analytics UA In Dashboards and Reports
Google Analytics UA widgets can be created in dashboards and reports on Oviond and are available in many of the standard and blended templates. We have designed the widget builder to be completely intuitive, offering you the ability to report on data exactly how you would see it displayed in the Analytics platform.
Google Analytics UA widgets can be added to dashboards and reports as single data widgets or blended data widgets. The data provided by Google Analytics UA is an essential part of digital marketing reports for clients with websites as it provides clients with an overall website performance as well as incorporating data from all the other channels.
Templates Available For Google Analytics UA On Oviond
We have gone the extra mile when creating templates that include Google Analytics UA data. You can visit the Google Analytics UA integration page on our website for more information about these templates. You are, however, able to create your own custom template which can be used across all your clients on Oviond that require Google Analytics UA data in their dashboard or reporting project. Learn more about saving projects as templates here.
If you would like to combine Google Analytics UA data with other integrations in your dashboard or report, you can simply drag some of our Google Analytics UA Sections into your existing templates. Learn more about adding a section to a project here.
Ready to create your own Google Analytics UA dashboards and reports now? If you still have some questions about Google Analytics UA, please reach out to support.