HubSpot is a CRM and inbound marketing tool used to generate sales, convert leads and monitor customers along their buying journey. Labeled as an “all-in-one marketing software”, HubSpot is a great tool for any digital marketing business looking to keep track of their clients and prospect database.
HubSpot provides information on the current state of the client database according to their position in your marketing process. With Oviond you can get an overview of this data by consolidating all of your HubSpot data into easy to read dashboards, reports and funnels.
Using HubSpot On Oviond
HubSpot connects to Oviond using your HubSpot account login details (email address and password). This authentication only needs to be done once per HubSpot account.
We have a comprehensive help center article that will answer all questions around the authorization, permissions and limitations for HubSpot.
Data Available On Oviond For HubSpot Widgets
The HubSpot integration has a range of metrics and data views which are available when creating a widget on Oviond. You can view all the metrics and data views on your Oviond account once you have successfully connected your HubSpot account to your client project. As mentioned above, HubSpot plays an important role in managing the inbound marketing in a company, so if you would like to find out more about Inbound Marketing vs Digital Marketing, take a look at our blog.
Top data views available on Oviond for HubSpot:
- Account Overview
- Traffic Analytics Sources
- Traffic Analytics Geolocation
Top metrics available on Oviond for HubSpot:
- Leads – The number of new leads in the time period
- Contacts – The number of new contacts in the time period
- Subscribers – The number of new subscribers in the time period
- Opportunities – The number of new opportunities in the time period
- Customers – The number of new customers in the time period
- Pageviews Per Session – Average unique pageviews per session
- Contact To Customer Rate – The number of customers divided by contacts
- Contact Per Pageviews – The number of pageviews divided by contacts
Feel free to let us know if you need any metrics or data views added for HubSpot on Oviond and we would be happy to look into adding these in for you.
Using HubSpot In Dashboards, Reports and Funnels
HubSpot widgets can be created in dashboards and reports on Oviond and are available in our overview standard templates. We have designed the widget builder to be completely intuitive, offering you the ability to report on data exactly how you would see it displayed in the HubSpot platform.
HubSpot widgets can be added to dashboards, reports and funnels as single data widgets. The data provided by HubSpot is an essential part of digital marketing reports for clients with a client database that needs to be monitored and nurtured in order to maximize potential lead conversion.
Templates Available For HubSpot On Oviond
We have created two HubSpot templates that provide an in-depth overview of your HubSpot data. You can visit the HubSpot integration page on our website for more information about these templates.
The templates can be accessed from inside your Oviond account, when you click on ‘’Add Dashboard” or “Add Report” in a client project. The HubSpot templates will be found in the standard template section.