a Instagram Ads is a tool from Instagram that allows users to boost posts and create sponsored content to appear on users’ feed. Posts can be boosted either through Facebook Business Manager or on Instagram itself. Instagram Ads is an important tool for businesses as it allows them to scale their reach to their audience through promotion or connecting through social media posts.
Instagram Ads can provide us with powerful data for Instagram users making use of sponsored content on the platform. Data from all of these report types can be visualized in dashboards and reports on Oviond.
Using Instagram Ads On Oviond
Instagram Ads connects to Oviond using your Facebook account login details (email address and password). This authorization only needs to be done once per Instagram account.
We have a comprehensive help center article that will answer all questions around the authentication, permissions, and limitations for Instagram Ads.
Data Available On Oviond For Instagram Ads Widgets
The Instagram Ads integration has a range of metrics at various data views that can be used to select the data you wish to pull when creating a widget on Oviond. You can view all the metrics and data views on your Oviond account once you have successfully connected your Instagram Ads account to your client project.
Top data views available on Oviond for Instagram Ads:
- Account Overview
- Ad Sets
Top metrics available on Oviond for Instagram Ads:
- Cost – Total spend on ads
- CPC – The average cost for each click
- CTR – The ratio of ad clicks to impressions
- CPM – The average cost for 1,000 impressions
- Impressions – The number of times your ads were on screen
- Frequency – The average number of times each person saw your ad
- Reach – The number of unique accounts that have seen this profile within the specified time period
- Clicks – The number of times visitors have clicked the link to your website, or the call/email button from your profile page
Feel free to let us know if you need any metrics or dimensions added for Instagram Ads on Oviond and we would be happy to look into adding these in for you.
Using Instagram Ads In Dashboards And Reports
Instagram Ads metrics can be used in dashboards and reports and on Oviond and are available in many of the standard and blended templates. We have designed the widget builder to be completely intuitive, offering you the ability to report on data exactly how you would see it displayed on the Instagram Ads platform.
Instagram Ads widgets can be added to dashboards and reports as single data widgets or blended data widgets. The data provided by Instagram Ads is an essential part of digital marketing reports for clients with a social media presence or an audience that is reached via Instagram, and are boosting content to increase their reach.
Templates Available For Instagram Ads On Oviond
Instagram Ads is an incredibly important part of sponsored media reporting and that is why we have made sure that there is an Instagram Ads template, or blended templates including Instagram Ads data, to keep you covered for all of your reporting needs. You can visit the Instagram Ads integration page on our website for more information about these templates.