Instagram is a mobile-based social media platform that allows users to upload photo and video content that other users can interact with. Instagram has long been a staple on most people’s mobile devices since its inception in 2010, and is now host to thousands of internet celebrities and influencers. A powerful digital marketing tool indeed. Over the years there has been much controversy surrounding Instagram’s policy changes relating to its algorithm for organically promoting content. If you would like to find out more, take a look at Understanding Social Media Algorithms.
Instagram can provide us with powerful data for Instagram users such as Audience Analysis, Client Overview and Post Performance. Data from all of these report types can be visualized in dashboards and reports on Oviond.
Using Instagram On Oviond
Instagram connects to Oviond using your Facebook account login details (email address and password). This authentication only needs to be done once per Instagram account.
We have a comprehensive help center article that will answer all questions around the authentication, permissions, and limitations for Instagram.
Data Available On Oviond For Instagram Widgets
The Instagram integration has a range of metrics at both the account level and media level when creating a widget on Oviond. You can view all the metrics, and data views, as well as custom measures for highlighting demographic data on your Oviond account once you have successfully connected your Instagram account to your client project.
Top metrics available on Oviond for Instagram:
- Likes – The total number of likes on your posts
- Comments – The number of comments on your posts
- Engagement – The number of interactions with your posts
- Profile Views – The number of times your profile was viewed
- All Followers – The number of people who follow your account (lifetime)
- Impressions – The number of times your posts, stories or IGTV videos were on screen
- Phone Call Clicks – The number of times your phone number or Call Now button was tapped
- New Followers – The number of accounts that have followed you in the time period selected
Feel free to let us know if you need any metrics or dimensions added for Instagram on Oviond and we would be happy to look into adding these in for you.
Using Instagram In Dashboards And Reports
Instagram metrics can be used in dashboards and reports and on Oviond and are available in many of the standard and blended templates. We have designed the widget builder to be completely intuitive, offering you the ability to report on data exactly how you would see it displayed on the Instagram platform.
Instagram widgets can be added to dashboards and reports as single data widgets or blended data widgets. The data provided by Instagram is an essential part of digital marketing reports for clients with a social media presence or an audience that is reached via Instagram.
Templates Available For Instagram On Oviond
Instagram is one of the most extensively templated integrations on Oviond as we have made sure that there is a template available to cover any piece of Instagram data you wish to monitor. You can visit the Instagram integration page on our website for more information about these templates.