Understanding What LinkedIn Ads Is?
LinkedIn Ads is the perfect promotional tool for professionals or businesses wanting to reach people in a professional setting through social media. LinkedIn Ads is a tool trusted by many businesses from all industries to generate leads and achieve outreach targets.
LinkedIn Ads provides us with information on how boosted posts are interacted with by targeted leads on LinkedIn by giving us data on Lead Generation, Ad Optimization, and data combined for LinkedIn and LinkedIn Ads.
Connecting LinkedIn Ads On Oviond
LinkedIn Ads connects to Oviond using your LinkedIn account login details (email address and password). This authentication only needs to be done once per LinkedIn Ads account. LinkedIn has a completely different API to LinkedIn Ads, therefore, they exist as separate integrations on Oviond.
We have a comprehensive help center article that will answer all questions around the authentication, permissions, and limitations for LinkedIn Ads.
Data Available On Oviond For LinkedIn Ads Widgets
The LinkedIn Ads integration has a range of metrics, dimensions, and data views that are available when creating a widget on Oviond. You can view all the metrics, dimensions, and data views on your Oviond account once you have successfully connected your LinkedIn Ads account to your client project.
Top metrics available on Oviond for LinkedIn Ads:
- Impressions – The number of times people saw your ad.
- Leads – The number of leads collected through this campaign.
- Lead Form Opens – The number of times a member opened a lead form.
- Follows – The number of additional clicks to follow your LinkedIn page.
- Clicks – Total chargeable clicks based on your campaign’s objective.
- Total Spend – Amount you spend on your ads impressions and interactions.
- Avg. CPC – The total spend on your ads divided by the total number of clicks.
- Avg. CTR – Percentage of chargeable clicks relative to impressions (clicks divided by impressions).
Top data views available on Oviond for LinkedIn Ads:
- Campaign Groups
You can also filter all data views by either the Performance or Demographics dimensions. Feel free to let us know if you need any metrics, dimensions, or data views added for LinkedIn Ads on Oviond and we would be happy to look into adding these in for you.
Using LinkedIn Ads In Dashboards and Reports
LinkedIn Ads widgets can be created in dashboards and reports on Oviond and are available in a few of standard and blended templates. We have designed the widget builder to be completely intuitive, offering you the ability to report on data exactly how you would see it displayed in the LinkedIn Campaign Manager platform.
LinkedIn Ads widgets can be added to dashboards and reports as single data widgets or blended data widgets. The data provided by LinkedIn Ads is an essential part of digital marketing reports for clients who are promoting on LinkedIn as it provides clients with a full overview of the paid marketing performance on the LinkedIn social media network.
Templates Available For LinkedIn Ads On Oviond
We have gone the extra mile when creating templates that include LinkedIn Ads data. You can visit the LinkedIn Ads integration page on our website for more information about these templates. You are, however, able to create your own custom template which can be used across all your clients on Oviond that require LinkedIn Ads data in their dashboard or reporting project. Learn more about saving projects as templates here.
If you would like to combine LinkedIn Ads data with other integrations in your dashboard or report, you can simply drag some of our LinkedIn Ads Sections into your existing templates. Learn more about adding a section to a project here.
Ready to create your own LinkedIn Ads dashboards and reports now? If you still have some questions about LinkedIn Ads, please reach out to support.