Introducing LinkedIn to Oviond

LinkedIn Analytics is important for agencies and companies who are looking to understand who their audience is and how they are interacting with their company page. Learn more about how to use LinkedIn on Oviond.

LinkedIn is a social networking tool designed to help people and businesses share their connections, experiences, resumes, and more.

Similar to other social networking tools, with LinkedIn you are able to set up your own personal profile, however, you would use your profile to share your professional experiences.

LinkedIn has also developed what is known as Pages to aallow companies to share information on new job openings, accomplishments, company culture, and more. Each business page includes an Analytics section, which can be used by brands and agencies to help understand how their audience is engaging with their content. Data from LinkedIn Analytics can be visualized in a number of single integration and blended templates on Oviond.

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Connecting LinkedIn On Oviond

LinkedIn connects to Oviond using your personal profile login details (email address and password). This authentication only needs to be done once per LinkedIn account. With Oviond you would not be able to report on data relating to your personal profile, but rather you would report on the analytics of the business pages.

We have a comprehensive help center article that will answer any questions you have related to LinkedIn’s authentication to Oviond, permission levels, and limitations.

Data Available On Oviond For LinkedIn Widgets

LinkedIn’s integration has a range of data views and metrics that are available when creating a widget on Oviond. You can view all the metrics and data views once you have successfully connected your LinkedIn account to your client project.

Top data views available on Oviond for LinkedIn:

  • Shares
  • Followers

Top metrics available on Oviond for LinkedIn:

  • Number Of Clicks – The number of clicks your post received
  • Number Of Comments – The number of comments your posts received
  • Number Of Likes – The number of likes your post received
  • Number Of Shares – The number of shares your post received
  • Organic Followers – The number of followers gained organically during the time frame selected
  • Total Followers – All-time followers and new followers of your LinkedIn page in the time frame selected
  • Paid Followers – The number of followers gained through advertising during the time frame selected
  • Impressions – The total number of times at least 50% of your updates were visible for more than 300 seconds

Feel free to let us know if you need any metrics added for LinkedIn on Oviond and we would be happy to look into adding these in for you.

Using LinkedIn In Dashboards and Reports

LinkedIn metrics on Oviond can be used across reports and dashboards. You can add LinkedIn metrics using our completely intuitive query builder, which was designed to pull data exactly how it is displayed on the ActiveCampaign platform or you can use some of our pre-build LinkedIn queries.

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LinkedIn measures can be added to dashboards and reports as single data widgets or as blended data widgets. LinkedIn data is crucial to any company or brand that is looking to report on their audience engagement as well as page performance.

Templates Available For LinkedIn On Oviond

LinkedIn is widely used in social media reports and due to this, we have made sure that there are a variety of templates available to help you, monitor, analyze and report on the performance of your LinkedIn company page. You can visit the LinkedIn integration page on our website for more information about these templates.

Oviond offers a basic single integration dashboard and report template for LinkedIn, as well as a few templates with blended data. You are, however, able to create your own custom template which can be used across all your clients on Oviond that require LinkedIn data in their dashboard or reporting project. Learn more about saving projects as templates here.

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If you would like to combine LinkedIn data with other integrations in your dashboard or report, you can simply drag some of our LinkedIn Sections into your existing templates. Learn more about adding a section to a project here.

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Ready to get started with LinkedIn data on Oviond?

If you still have some questions about LinkedIn, please reach out to our support team.

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