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We’re excited to roll out another groundbreaking update that takes your Oviond experience to the next level. From a revolutionary Blended Query Builder to new pre-built queries, sections, templates, and fresh data sources, we’ve got a lot in store for you.
Introducing the Blended Query Builder
Meet the Blended Query Builder, a game-changing feature that allows you to combine data from multiple sources into a single query, offering unparalleled insights and reporting capabilities.
Brand-New Pre-Built Queries and Sections
We’ve added new pre-built queries and sections designed to work seamlessly with the Blended Query Builder, making your reporting even more dynamic.
These are designed to integrate seamlessly with the Blended Query Builder, brings several benefits:
⏱️ Time Efficiency
These pre-built queries and sections save significant time in report creation. Instead of starting from scratch, users can quickly select and utilize these ready-made templates.
📈 Consistency in Reporting
With standardized queries and sections, reports maintain a consistent quality and format, which is especially beneficial when managing multiple clients or projects.
👍 Ease of Use
These tools are user-friendly, making it easier for those who may not be deeply technical to create complex reports. This inclusivity enhances the utility of Oviond across different skill levels within an agency.
🤝 Enhanced Data Integration
Designed to work with the Blended Query Builder, these queries allow for more effective integration of data from multiple sources, providing a more comprehensive view of marketing efforts.
⚙️ Customization and Flexibility
While pre-built, these queries and sections offer enough flexibility for customization, enabling users to tailor reports to specific client needs or focus areas.
📊 Improved Data Analysis
By simplifying the process of data compilation and presentation, these new features allow users to spend more time on data analysis and strategy development, rather than on data preparation.
📑 Professional Presentation
The pre-built queries and sections are designed to present data in a clear, professional manner, enhancing the overall quality of client reports.
💨 Quick Adaptation to Market Changes
The ability to swiftly modify these queries means agencies can quickly adapt their reporting to reflect changes in the market or client strategies.
🙅 Reduction in Errors
Pre-built templates reduce the likelihood of human error in report creation.
😃 Enhanced Client Satisfaction
With quicker turnaround times, consistent quality, and in-depth analysis, these features can lead to increased client satisfaction and trust.
Four New Data Sources: MailerLite, ConvertKit, CallRail, Pabbly Connect
We’ve expanded our data source offerings with four new platforms:
MailerLite: Optimize your email marketing analytics
Imagine having a magic lens that shows you exactly how your emails are performing. That’s MailerLite for you. It’s not just about sending emails; it’s about understanding how recipients interact with them.
Key Features:
- Subscriber Insights: Who’s opening your emails? What are they clicking on? MailerLite provides these insights, helping you understand your audience better.
- Campaign Analysis: Dive into each campaign’s performance. Track open rates, click-through rates, and even geographical data.
- A/B Testing: Test different email versions to see what works best, refining your strategy with real data.
Benefits for Agencies:
Tailor your email marketing to resonate more with your audience. By analyzing trends and behaviors, you can create more effective and personalized email campaigns.
ConvertKit: Dive deeper into your audience engagement metrics
ConvertKit isn’t just an email service provider; it’s a window into your audience’s world. Understand not just the ‘what,’ but the ‘why’ of your audience’s actions.
Key Features:
- Engagement Scores: See how engaged your subscribers are. ConvertKit scores them based on their interactions.
- Link Tracking: Which links are getting the most clicks? This insight can guide your content strategy.
- Automated Funnels: Track how subscribers move through your sales funnels, identifying what works and what doesn’t.
Benefits for Agencies:
Use these insights to create more targeted and effective email campaigns, enhancing audience engagement and conversion rates.
CallRail: Track and analyze your call-based campaigns
In a world where digital often takes the spotlight, CallRail reminds us of the power of phone calls. It’s about understanding the ‘who,’ ‘why,’ and ‘how’ of every call.
Key Features:
- Call Tracking: Assign unique phone numbers to different campaigns to see which ones are driving calls.
- Call Analytics: Analyze the content of calls for keywords and trends, helping improve future interactions.
- Integration: Sync with your CRM or other marketing tools for a holistic view of your campaigns.
Benefits for Agencies:
Improve your client’s customer interactions and prove the ROI of campaigns that involve calling.
Pabbly Connect: Monitor your live chat and customer engagement data
Pabbly Connect is like the central nervous system for customer interactions. It’s all about seamless connections and insights from live chats and engagement.
Key Features:
- Real-Time Chat Data: Get insights into how customers are interacting with your live chat.
- Automation Workflows: Create automated responses or actions based on specific triggers in chats.
- Integration Capabilities: Integrate with other tools for a comprehensive understanding of customer interactions.
Benefits for Agencies:
Enhance customer support and engagement, leading to better customer satisfaction and retention.
Each of these tools offers unique insights and capabilities that can elevate your agency’s digital marketing efforts. By tapping into these resources, you can create more effective and data-driven strategies that resonate with your audience.
This update is a monumental step in our mission to make Oviond the most comprehensive and user-friendly digital marketing reporting platform. Stay tuned for more updates, and as always, we’re here to assist you every step of the way.
More on our new Blended Query Builder and Data Sources
How does the Blended Query Builder enhance digital marketing reporting?
The Blended Query Builder allows you to combine data from multiple sources into a single query. This integration offers a more holistic view of your marketing efforts, enabling smarter decisions based on comprehensive, cross-channel insights.
What kind of insights can I gain from MailerLite’s email marketing analytics?
MailerLite provides detailed insights such as subscriber engagement, campaign performance including open and click-through rates, and A/B testing results. This helps in understanding audience behavior and refining email strategies.
Can ConvertKit’s engagement scores improve my email campaign’s effectiveness?
Absolutely. ConvertKit’s engagement scores rate subscriber interactions, helping you identify the most engaged segments of your audience. This information is crucial for tailoring content and improving overall campaign effectiveness.
How does CallRail’s call tracking benefit digital marketing campaigns?
CallRail’s call tracking assigns unique phone numbers to different campaigns, allowing you to determine which campaigns are driving calls. This insight is vital for understanding the effectiveness of various marketing efforts and optimizing for better results.
What are the advantages of Pabbly Connect’s automation workflows?
Pabbly Connect’s automation workflows help in creating automated responses or actions based on specific chat triggers. This enhances customer engagement and support efficiency, leading to improved satisfaction and retention rates.
Is the integration feature in CallRail useful for CRM management?
Yes, CallRail’s integration feature allows seamless syncing with CRM systems, providing a more comprehensive view of customer interactions and campaign performances, thereby enhancing CRM management and strategy development.
How can the new pre-built queries and sections in Oviond save time?
The new pre-built queries and sections are designed to work seamlessly with the Blended Query Builder. They provide ready-to-use templates that streamline the reporting process, saving time and effort in data analysis and reporting.
What makes the Blended Query Builder a game-changer for agencies?
For agencies, the Blended Query Builder is a game-changer as it enables the combination of data from various platforms into unified reports. This leads to more comprehensive insights and allows agencies to provide more strategic, data-driven recommendations to clients.
How can MailerLite’s A/B testing feature optimize email marketing campaigns?
MailerLite’s A/B testing feature lets you test different versions of emails to see what resonates best with your audience. This helps in continuously refining your email marketing strategy for better engagement and conversion rates.
Can ConvertKit’s link tracking feature aid in content strategy development?
Yes, ConvertKit’s link tracking feature shows which links are getting the most clicks, providing valuable insights into audience interests. This data is instrumental in developing more targeted and effective content strategies.
