It should be no surprise that in 2021 search engine optimization (SEO) is the name of the game! Every day, people turn to search engines like Google, Bing, Yahoo, and more, to search for products or services that will help solve their problems.
If you are familiar with digital marketing, you know that SEO is an essential part of your digital marketing strategy and can offer various benefits to your company. Focusing on an SEO strategy will help you improve your website’s organic ranking and help gain more qualified traffic that can easily turn into new revenue.
Monitoring and measuring your SEO efforts can be extremely difficult if you don’t have access to an easy-to-use solution. Using an SEO tool will help you monitor your current performance as well as help identify new opportunities by providing a comprehensive competitor analysis.
Knowing how crucial SEO is to any digital marketing agency and brand, Oviond has partnered with one of the world’s leading SEO tools…Semrush!
What Is Semrush?
Semrush is an SEO software that was built to help optimize the performance of websites on search engines as well as digital marketing efforts by providing key data to help boost performance at campaign, content marketing, and social media marketing level.
Semrush generates its insights from its database of over 20 billion keywords, 310 million ads, and 17 billion URLs that are crawled per day, to provide both quantitative and qualitative data to help improve online visibility.
Semrush Main Features
Now that you have had a better understanding of the importance of an SEO tool as well as who Semrush is, let’s take a closer look at its key features!
Keyword Research
Semrush’s Keyword Research tools offer a variety of ways to measure the performance of your keywords. Here are a few highlighted features:
1. Keyword Overview: This part of the tool is the perfect place to start your keyword research. By typing any keyword or phrase in the search functionality, the keyword overview tool will provide you with the search volume, number of results, competition level, volume trends and more, of each keyword. Their advanced filtering option will help you quickly and efficiently recognize keywords related to your campaigns.
2. Keyword Magic Tool: Being one of the most powerful keyword research tools on Semrush, the Keyword Magic Tool is able to access over 20 billion keywords on the database to help organize your research. By searching for a phrase or a string of phrases on its search functionality, this tool is able to organize suggested keywords in related topics, questions, clusters, and more.
3. Keyword Gap: The keyword gap tool allows you to compare your keyword profiles with up to five competitors. To use the tool you would simply specify the domains you would like to compare to and the type of keyword ranking you would like to analyze. Once the report has been generated, it will provide you with a comprehensive report on the new opportunities within the chosen niche.
Link Building
With Semrush’s link-building tools, you are able to monitor backlinks for your brand as well as your competitors. Here are a few highlighted features:
- Backlink Analytics: This is the perfect tool to use to start analyzing your backlinks. With Backlink Analytics you are able to study your own, as well as your competitor’s backlinking profiles, and build a comparison side by side. By gathering daily insights, you are able to monitor new links being created and removed with ease.
- Backlink Audit: With the Backlink Audit tool you can ensure you stay on top of your backlink to avoid being penalized by Google for toxic backlinks. By identifying bad backlinks you are able to easily create a flow to flag any links that need to be disavowed by Google. By integrating with tools like Google Search Console, Majestic, and more you can ensure the data is always accurate and up to date.
- Backlink Gap: This tool takes a deep dive into five competing websites in one go! By simply entering the related domains, Semrush will be able to provide you with all the referring domains that are linking to that website. This tool is ideal to help highlight any missed opportunities in your backlinking strategy.
Competitive Research
Semrush’s Competitive Research tools enable you to stay one step ahead of the game by giving you a quick overview of the metrics that relate to your domain’s visibility and website performance. Here are a few highlighted features:
1. Domain Overview: If you are looking to start monitoring and managing your domain’s visibility you can quickly get a view of your online presence with the domain overview tool. Quickly glance at data for your domain’s paid traffic and organic traffic, backlinks, campaigns, and more. By getting a high-level overview of not only yours but your competitor’s performance, you will quickly understand your competitor’s strengths and weaknesses.
2. Traffic Analytics: If you are looking at monitoring the traffic of your website you can use Semrush’s Traffic Analytics tool. The reports provided by this tool will give you all the data you need to quickly pull insights into your competition and your current market. Find out where your traffic is coming from, who your audience is, what devices are being used, and much more.
If you are not ready yet to take the plunge and get started with Semrush, why not start a free trial and explore what Semrush has to offer? As part of our partnership with this great tool, you can now enjoy an exclusive 14-day free trial on one of the Semrush Pro plans!
Just One More Step
Interested in using Semrush on Oviond? Start your 15-day free trial today.
