Integrations

WhatConverts & Oviond: Lead Tracking Made Easy

WhatConverts is the lead tracking tool that every digital marketer should be making use of to help find out what marketing is actually working! With WhatConverts you are able to monitor leads across all of your channels, namely through call, chat, form, and even eCommerce.

WhatConverts is the lead tracking tool that every digital marketer should be making use of to help find out what marketing is actually working! With WhatConverts you are able to monitor leads across all of your channels, namely through call, chat, form, and even eCommerce.

The best part is Oviond has partnered up with WhatConverts so you can now integrate with WhatConverts easy-peasy… Hooray!

What Can You Expect From WhatConverts?

WhatConverts’ aim is to provide marketers with an all-in-one, white-label solution, helping agencies monitor their marketing efforts, particularly when it comes to lead tracking. Attribution is a buzzword in the digital marketing world as marketers seek to find where their conversions originated from. WhatConverts’ lead tracking makes this daunting task much simpler and streamlines the process of monitoring a lead to a conversion!

WhatConverts Main Features

Call/Form/Chat Tracking

WhatConverts’ call, form and chat tracking features are the staple of this tool as they use a combination of sources like Google Analytics, full chat transcriptions, IVR and post-call qualification, and instant form tracking order to provide you with full coverage on the movement and behavior of your leads across multiple channels.

call_form_chat_tracking_Oviond.png

eCommerce Tracking

A combination of data from Google Analytics, transaction data and sites using the WhatConverts Wordpress plugin is used to determine the source and medium bringing buyers to your site.

transactions_Oviond.png

Value Leads

Assign values to leads to make sure you are keeping an eye on the leads that matter most. The Value Leads feature allows you to adequately assign a sales value to leads, qualify them and calculate marketing ROI.

value_leads_Oviond.png

Marketing Intelligence

Collecting copious amounts of lead data is only useful if you can pull valuable insights from the data. That is where Marketing Intelligence is so important! The ability to generate a report and display unique business insights and provide important time-based comparisons is crucial!

marketing_intelligence_Oviond.png

Some of our favorite WhatConverts metrics in Oviond are All Leads, Sales Value, and Conversion Rate. That’s not all though; WhatConverts has a whole range of other key metrics to use in Oviond such as Call Leads, Transaction Leads, Web Form Leads, Quote Value, and many more!

How To Use WhatConverts In Oviond

WhatConverts provides some perfect metrics to use as top of funnel elements in Oviond, or in the case of our Lead Generation Funnel, bottom of the funnel elements with metrics like “All Leads”.

Over and above Oviond’s funnel feature, WhatConverts provides some excellent to the point KPI’s that would be right at home in any dashboard or report.

I’m Sold, What’s Next?

WhatConverts sounds pretty great right! We won't keep you away from testing it out with your own data within Oviond any longer so take a look at our help center article which explains exactly how to connect WhatConverts to Oviond.

Need any help or would like to find out more? Feel free to reach out to our customer success team for all the support you need.

Jordan Hildebrand
As part of the Customer Success Team, Jordan joined Oviond in early 2020 with the aim of learning more about the digital marketing industry. He enjoys working in a team environment that allows him to collaborate with others, and work together to achieve a shared goal. Excited by the idea of a challenge, Jordan enjoys exercising the relationship between analytics and creativity, and is always looking for ways where both of these aspects can be implemented together. He is a firm believer that we should always strive for improvement in everything we do, and embraces this mindset in both his working and personal life. Jordan loves spending time being active outdoors with his wife, and uses any free opportunity to grow his skill in photography.

Are you drowning in digital marketing data?

Take Oviond, the industry leader in cross channel digital marketing monitoring and reporting software for a free 15 day trial starting today.

Start your free 15 day trial

No credit card necessary.

App screenshot