WhatConverts is the lead tracking tool that every digital marketer should be making use of to help find out what marketing is actually working! With WhatConverts you are able to monitor leads across all of your channels, namely through calls, chats, forms, and even eCommerce.
The best part is Oviond has partnered up with WhatConverts so you can now integrate with WhatConverts easy-peasy… Hooray!
What Can You Expect From WhatConverts?
WhatConverts’ aim is to provide marketers with an all-in-one, white-label solution, helping agencies monitor their marketing efforts, particularly when it comes to lead tracking. Attribution is a buzzword in the digital marketing world as marketers seek to find where their conversions originated from. WhatConverts’ lead tracking makes this daunting task much simpler and streamlines the process of monitoring a lead to a conversion!
WhatConverts Main Features
Call/Form/Chat Tracking
WhatConverts’ call, form, and chat tracking features are the staple of this tool as they use a combination of sources like Google Analytics, full chat transcriptions, IVR and post-call qualification, and instant form tracking order to provide you with full coverage on the movement and behavior of your leads across multiple channels.
eCommerce Tracking
A combination of data from Google Analytics, transaction data, and sites using the WhatConverts WordPress plugin is used to determine the source and medium of bringing buyers to your site.
Value Leads
Assign values to leads to make sure you are keeping an eye on the leads that matter most. The Value Leads feature allows you to adequately assign a sales value to leads, qualify them and calculate marketing ROI.
Marketing Intelligence
Collecting copious amounts of lead data is only useful if you can pull valuable insights from the data. That is where Marketing Intelligence is so important! The ability to generate a report and display unique business insights and provide important time-based comparisons is crucial!
Popular WhatConverts Metrics In Oviond
Some of our favorite WhatConverts metrics in Oviond are All Leads, Sales Value, and Conversion Rate. That’s not all though; WhatConverts has a whole range of other key metrics to use in Oviond such as Call Leads, Transaction Leads, Web Form Leads, Quote Value, and many more!
How To Use WhatConverts In Oviond
WhatConverts provides some perfect metrics to use as top-of-funnel elements in Oviond, or in the case of our Lead Generation Funnel, bottom-of-the-funnel elements with metrics like “All Leads”.
Over and above Oviond’s funnel feature, WhatConverts provides some excellent to-the-point KPIs that would be right at home in any dashboard or report.
I’m Sold, What’s Next?
WhatConverts sounds pretty great, right? We won’t keep you away from testing it out with your own data within Oviond any longer so take a look at our help center article which explains exactly how to connect WhatConverts to Oviond.
Need any help or would like to find out more? Feel free to reach out to our customer success team for all the support you need.
