What Is A Social Media Report?
Before we can understand what a social media report is, it’s important for us to understand exactly what social media marketing is. Social media marketing can be defined as the promotion of a product or service through social media platforms.
A social media report is a document that provides us with data that shows us how all the social media platforms have performed. The data is connected through third-party integrations and brought into one platform to show the overall performance of social media platforms to a client. Social media reports not only present us with the relevant data but also help us to monitor, analyze and understand the data provided.
Benefits Of A Social Media Report
Digital marketing reporting forms the entire backbone of your digital marketing strategy. Drilling down into more specific report types, such as a social media report, can be extremely significant to your digital marketing reporting process.
Here are some benefits of using a social media report:
1. The best way to determine what your best social networks are
By creating a report that highlights the performance of each social media platform, you can easily see which networks are providing the best results. Being able to measure how much engagement, traffic, and sales each platform is producing, allows you and your client to make educated decisions on what platforms are working best for their business.
2. The opportunity to create better content
A social media report will present you with results on which content drives the best results. Analyzing the types of content that are bringing the best result will help you create better content as well as help you improve your social media campaigns in the future.
3. Help you to better understand your audience
Your social media report should contain a section that focuses on the demographics of your social media audiences. This data will help you determine the best time to post on each social media platform by providing specifics to when your fans are online and when they are more likely to engage with your posts.
4. Easier to analyze and monitor social media-specific metrics
Having sections in your report that highlight metrics from each social media platform gives you the opportunity to analyze and monitor how each of the platforms is performing in your social media campaigns and if there are any changes that need to be made. A report that contains this data is far more valuable to a client than a report that combines the overall performance of a digital marketing campaign.
Creating A Social Media Report
Now that you understand what a social media report is and how it can be beneficial for your clients, let’s take a look at what needs to be considered when creating a social media report:
How To Create A Social Media Report
Firstly, you need to decide what tools you are going to use to create a social media report. There are many options available for creating reports but one of the most simple and efficient ways to create social media reports is by using a digital marketing reporting tool that connects and shares data with the platforms that you use in your social media campaigns.
Secondly, you need to decide what data you want to include in your social media reports according to the social media campaigns that you run for your clients.
Essential Stats To Include In A Social Media Report
Each of the social media platforms has a collection of data available for you to include in your reports. Decide what data you want to include before creating your social media report and remember to always include comparisons and set benchmarks so your clients understand how their social media campaigns are performing against predetermined goals.
Some of the most important metrics to include in a social media report are:
- Post Reach
- Followers (total and new)
- Post Previews
- Post Impressions
- Post Engagement (likes, comments, shares, and clicks)
Social Media Report Templates
It’s important to have a few templates that you can use when creating your social media reports for your clients each month. Many digital marketing reporting tools offer pre-built templates for their users in order to make the reporting process more streamlined or simply just to offer a starting point for the agency’s client reporting journey.
Social media report templates are important as they allow you to present the data from social media campaigns to clients in an organized and visual way. Templates help us create a structure for the data and are effective in keeping clients reporting on brand.
Presenting A Social Media Report
There are many ways to present a social media report to a client once you have completed it.
Here are some options on how you can share and present the report to your clients:
- Record a video of yourself talking them through the report
- Present the report in-person – set up a face-to-face meeting with your client and go over the report in detail (this option is great for the first report you send a client as it allows you the opportunity to explain the data in the report to them)
- Send a link to the report in an email
Whichever option you choose to use to present a social media report to a client, make sure that you include enough information so that the client will understand the report even after you have presented it. Include insights for each section of the report to help create structure, highlight data trends, and answer many of the questions your clients may have.
Over To You
Now that we have gone over all the basics of what a social media report is and how it can benefit your agency, it’s time to start building some for your clients.
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