Blog archive — page 10
Marketing reporting insights for agencies. Browse the archive, or head to thelatest posts.
Digital Marketing Myths Of 2020
Everybody wants their business to grow and there is nothing worse than following myths that lead to nowhere. Let’s delve into some of the traps businesses fall into when it comes to digital marketing.
What To Include In Your Website Analytics Report
If you have just started tracking your website’s activity and don’t understand what the metrics mean and what to include in your report then this is the blog for you!
Bing Vs. Google: Search Engine Comparison
If you are a marketer that works with paid advertising understanding the differences between Bing and Google can help you maximize your campaigns to increase your visibility and help reach new demographics.
The Buyer’s Journey: How To Present It In Your Reports
The buyer’s journey is the process buyers go through when deciding to purchase a product. Understanding this can help identify the challenges and opportunities that arise at every stage of the marketing process.
What Are Marketing KPIs?
If you’re running a marketing campaign, you’ll need to track certain KPIs to ensure you’re achieving your goals. Let’s take a deeper look into what marketing KPIs are.
Understanding Social Media Algorithms
Algorithms were put in place to make sure all social media info is sorted to provide users a relevant and seamless experience while browsing their favorite social media tool. But what exactly is an algorithm and how does it work?
Dashboards vs Reports: Assessing The Differences And Similarities
Although reports and dashboards perform similar functions, they are distinct, each with its own value and array of applications. A big challenge faced by marketers is how to present data to clients correctly.
What Is A PPC Report?
Is this your first time doing PPC? A PPC report will help you understand how your PPC campaigns are performing. Here’s what PPC reporting is and which metrics you should include.
7 Powerful Digital Marketing Reporting Platforms To Bring Your Data To Life
Marketers rely on data as an essential tool to accurately monitor campaigns. But it is the ability to share the insights from the collated data in a simple, engaging, and concise report that really unlocks value to the client.
5 Digital Marketing Trends That Will Set 2019 Alight
Digital Marketing is one of the areas most sensitive to tech-driven fluctuations. The marketer that isn’t constantly evolving their mindset in line with this state of flux is ultimately doomed to get left behind.
10 Terrific Tools To Take Your SEO To The Next Level
In the interests of enhancing your SEO capabilities and unlocking your business potential, we’ve listed some of our favorite SEO tools, ranging from keyword research software to handy SEO toolbars and more.