Digital marketing can work for businesses in any industry. A digital marketing strategy is implemented by focusing on what makes one business different to another. It is an essential part of any business as it is the tool that creates brand awareness and converts leads. Businesses use digital marketing to generate high quality leads and get marketers accurate results in real time.
We are living in a time when marketing technology is moving so fast and behaviours of consumers are always changing. There are certain things that cannot be ignored when it comes to the evolution of digital marketing, marketers need to adapt by changing their old methods in order to keep up with the trends.
Chatbots are an AI based technology that have become a very popular trend in digital marketing over the past couple of years. Now, in 2020, the use of chatbots has increased tremendously in the industry and instant/real-time messaging has become a massive trend. Chatbots are becoming more sophisticated and capable of handling more complex requests.
Some statistics around chatbots in 2020 from LinchpinSEO:
Benefits to using a Chatbot:
As defined by Google, Smart Bidding is a subset of automated bid strategies that optimize for conversions or conversion value. This type of bidding on Google Ads has expanded and grown in the digital marketing world since Google introduced it in 2016. This automated bidding strategy can save you time and improve a company's ROI (Return On Investment).
The Smart Bidding Strategies that are available on Google are:
Smart Bidding is not necessarily a strategy that will work for everyone. Google does not know your business so you need to ask yourself if an automated approach is the right call for you.
Smart Bidding will work for you if:
Smart Bidding will not work for you if:
Personalisation is what will tell your audience that you are keeping in mind their preferences and their needs. The ultimate goal in any industry is to get your customers to convert. Your customers are more likely to convert if they feel that they have been heard and that their needs are important to you.
Here are a few ways you could incorporate a personalised approach into your marketing strategy:
One of the biggest trends in social media marketing in 2020 is Facebook Group Marketing. Social media communities are important to consumers and being able to communicate with people who have the same goals as them gives them a sense of belonging.
Facebook Group marketing works great for smaller, private communities. The aim of these groups is to give like-minded people a platform on which they can interact with each other and share experiences. This type of marketing is a great way to increase brand awareness and promise business growth.
When it comes to selling products and services online, video marketing is a definite YES! Video marketing is more likely to engage your consumers than any text-based content. Video marketing allows you to deliver information in a more visual and interactive way.
Trends in Digital Advertising in Video Marketing for 2020 are:
It is time for digital marketers to adapt to these new trends and to connect with their consumers in new and exciting ways in order to make their experience simpler and more enjoyable. If you are interested in reading more about digital marketing trends and KPI’s then go check out the rest of the posts on our blog!
“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson