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Many assume that inbound marketing and digital marketing can be used interchangeably, however they are both two very distinct methods. Let us break this down for you.
It is not always easy to keep up with the latest trends in Digital Marketing but it is very important for marketers to try and keep up to speed with what is happening in the digital marketing world.
Is this your first time doing PPC? A PPC report will help you greatly. Here's what PPC reporting is and which metrics you should include.
If you're running a marketing campaign, you'll need to track certain KPIs to ensure you're achieving your goals. But what are marketing KPIs?
Though the terms are often used interchangeably, there are many critical differences in marketing goals and marketing strategies, and it is vital to assess them and see not just the ways in which they differ, but also how they complement one another. A successful goal cannot be reached without an equally sound strategy, and a robust strategy without a clear goal in mind is a potential stumbling block.
In essence, the buyer's journey can be described as the process buyers go through when deciding to purchase a product. Although it is a concept that many are unaware of, it's intrinsic to nearly every aspect of our day-to-day purchasing decisions, and ultimately serves as one of the most tangible representations of a buyer's needs, problems, and behaviours. Analysing the buyer's journey can help identify the unique challenges and opportunities that arise at every stage of the marketing process.
Social media has become an extremely powerful tool for modern marketers, unlocking a new level of communion from business to consumer. The benefits of these platforms are undeniable, but it is crucial marketers understand the data behind these channels and how they can be leveraged to shape marketing efforts.
Although reports and dashboards perform similar functions, they are distinct, each with their own value and array of applications. The biggest challenge faced by many marketers is how to present the data to clients in an easy, accessible and engaging manner that best fits their needs. That is why it is important to understand both tools and how they can each offer value in their own way.
Digital marketing is becoming a massive industry as we live in an age of never ending content production. As a digital marketer you need to be measuring the data available from future and current campaigns to understand the effectiveness, reach, interaction and ROI of your efforts. Reports are what retain clients, helping to demystify all of the “analytics” related to the effectiveness of digital marketing today. So whether you’re the owner of a digital marketing firm, a digital marketing manager, or even a client looking to understand analytics better, we’re going to break everything down for you!
While digital marketing may seem complex and overwhelming, the truth is, it’s really not. Although we all need some time to wrap our head around the basics, anybody who is truly serious about business in 2019 should be making it a priority to get a high level understanding of Digital Marketing. Digital Marketing is a term used to describe all efforts conducted through the internet and electronic devices to market and promote a business. Providing endless amounts of data, you can track all of your adverts online and generate reports in just a few clicks. With all this in mind, it is important to familiarise yourself with the 12 pillars of Digital Marketing as we enter the digital wave.