Twitter is a social networking platform that allows people to share their thoughts and opinions with big audiences. Twitter can be used to discover the latest stories, events, follow thought leaders or companies, and consume content that they enjoy seeing on their feed.
Twitter is a great tool for companies who are looking to communicate with their audience and share thoughts through short messages known as Tweets. Twitter also allows companies to gather valuable insights into their performance and demographics through Twitter Analytics.
Data from Twitter Analytics can be viewed in templates like Twitter Overview Report, Twitter Engagement Dashboard, Internal Client Account Performance Dashboard, and many other templates on Oviond.
Using Twitter On Oviond
Twitter connects to Oviond using your personal profile Twitter login details (phone, email address, or username and password). This authentication only needs to be done once per Twitter account.
We have a comprehensive help center article that will answer any questions you have related to Twitter’s authentication to Oviond and its limitations.
Data Available On Oviond For Twitter Widgets Twitter’s integration has a range of metrics that are available when creating a widget on Oviond. You can view all the metrics once you have successfully connected your Twitter account to your client project.
Top metrics available on Oviond for Twitter:
- Likes – The number of likes your posts receive
- Replies – Times a user replied to the tweet
- Retweets – The number of retweets your posts received
- Top Retweeted Posts – Preview of the most retweeted posts
- Mentions – The number of times your account was mentioned
- Followers Count – The number of accounts that follow your brand to stay up to date with your activities
- Following Count – The number of accounts your brand follows to stay up to date with their activities
Feel free to let us know if you need any metrics added for Twitter on Oviond and we would be happy to look into adding these in for you.
Using Twitter In Dashboards, Reports, and Funnels
Twitter metrics can be used in dashboards and reports on Oviond and are available in many of the standard and blended templates. Our widget builder allows you to easily and efficiently pull data from your Twitter account.
Twitter data can be added to dashboards and reports as single data widgets to help highlight audience engagement with your social media content.
Templates Available For Twitter On Oviond
Oviond has a range of Twitter templates to help you monitor and analyze the performance and engagement with your company’s Twitter profile. You can visit the Twitter integration page on our website for more information about these templates.
You can access Twitter templates from inside your Oviond account when you click on “Add Dashboard” or “Add Report” in a client project. We have standard templates, which only includes Twitter data, as well as blended templates which include data from Twitter and other marketing channels.
Ready to get started with Twitter data on Oviond?
If you still have some questions about Twitter, please reach out to our support team.
