Although reports and dashboards perform similar functions, they are distinct, each with their own value and array of applications. The biggest challenge faced by many marketers is how to present the data to clients in an easy, accessible and engaging manner that best fits their needs. That is why it is important to understand both tools and how they can each offer value in their own way.
Social media has become an extremely powerful tool for modern marketers, unlocking a new level of communion from business to consumer. The benefits of these platforms are undeniable, but it is crucial marketers understand the data behind these channels and how they can be leveraged to shape marketing efforts.
In essence, the buyer’s journey can be described as the process buyers go through when deciding to purchase a product. Although it is a concept that many are unaware of, it’s intrinsic to nearly every aspect of our day-to-day purchasing decisions, and ultimately serves as one of the most tangible representations of a buyer’s needs, problems, and behaviours. Analysing the buyer’s journey can help identify the unique challenges and opportunities that arise at every stage of the marketing process.
Though the terms are often used interchangeably, there are many critical differences in marketing goals and marketing strategies, and it is vital to assess them and see not just the ways in which they differ, but also how they complement one another. A successful goal cannot be reached without an equally sound strategy, and a robust strategy without a clear goal in mind is a potential stumbling block.
Although the process of collecting and sorting data for analysis is not new to anyone, Big Data has only gained importance in the last decade as the world shifted to a more digital environment. As a marketer in the modern world it is important to understand what Big Data is and how it can help you optimize your efforts and maximise ROI.
For some time now many companies have been leveraging AI into their marketing strategies in order to fill the gap between execution and science. The rise of Artificial Intelligence Marketing confirmed that implementing AI into a company’s system was crucial in achieving their goals. Find out more about AI.