How To Conduct A/B Testing?
As marketers we all understand the struggle of putting together landing pages, newsletters, cold email campaigns, and more. But, creating the perfect bit of content can be done with some A/B testing!
The Biggest Mistakes Businesses Make With Social Media
Social media is a great way to connect with their audience and that is why many companies choose to explore this medium as a marketing channel. We have outlined the biggest mistakes companies have made on social media.
10 Ways You Can Increase Traffic To Your Website
Website traffic refers to the number of users who have visited your website. It is key to any business as it provides a good indication of business growth by measuring how effective your digital marketing efforts have been.
The Influence Of Big Data In Digital Marketing
Although the process of collecting and sorting data for analysis is not new to anyone, Big Data has only gained importance in the last decade as the world shifted to a more digital environment.
Inbound Marketing Vs. Digital Marketing
Many assume that inbound marketing and digital marketing can be used interchangeably, however they are both two very distinct methods. Let us break this down for you.
Marketing Goals Vs. Marketing Strategy
There are many critical differences in marketing goals and marketing strategies, and it’s vital to assess them and see not just the way in which they differ, but also how they complement one another.
Onboarding A New Client To Your Marketing Agency
Client onboarding helps agencies build successful client relationships, helping you leave a lasting impression. So, what exactly is client onboarding?
Social Media Dashboards: The 10 Most Relevant Metrics And How To Analyse Them
Social media has become an extremely powerful tool for modern marketers, unlocking a new level of communion from B2C. The benefits of these platforms are undeniable but it is crucial to know how to utilize them effectively.
Artificial Intelligence And Marketing
The rise of Artificial Intelligence Marketing has confirmed that implementing AI into a company’s systems is crucial in achieving its goals. Find out more about AI here.
What To Include In Your Website Analytics Report
If you have just started tracking your website’s activity and don’t understand what the metrics mean and what to include in your report then this is the blog for you!
