Author: Lauren de Vaal

As head of the Customer Success Team at Oviond, Lauren is passionate about continuous product improvement, which not only spans the product but is carried across to her team. Lauren is passionate about the digital marketing environment and has a flair for leadership which is evident in the way in which she manages her team. Lauren has used her 7 years of digital marketing experience to hone her skills, to learn and embrace new challenges to where she is able and willing to meet all challenges head-on. Lauren embraces her passion across all aspects of her life, both professionally and personally, and is a devoted wife and mother to 2 beautiful girls. Lauren loves spending time with her family and is a big lover of outdoor vacations in the bush.

Lead Magnets Explained: Boost Your Marketing Strategy and Increase Conversions

Illustration of a marketing professional using a large magnet to draw in potential customers towards a bullseye, representing the concept of 'Lead Magnets' in customer acquisition, against an orange background with 'Attract Engage Convert' text.

Explore how lead magnets can transform your marketing strategy to boost engagement and increase conversions. Learn to captivate your audience!

7 Step Client Onboarding Checklist for Digital Marketing Agencies

Illustration of an efficient client onboarding checklist at an agency, with employees engaging in tasks that highlight the importance of a thorough onboarding process.

A Client Onboarding Checklist means new clients start with a warm welcome – beginning our partnership on the right foot! Learn to seamlessly integrate signees into successful long-term agency relationships.

The Importance of Content in Social Media Marketing

A creative illustration showing a person pouring water from a can onto plants representing social media platforms, with the text "Does Your Social Content Score 10/10?" set against a purple background, emphasizing the growth aspect of content in social media marketing.

Great content should be the main focus of social media marketing as it is what brings much-needed engagement to your marketing campaigns. In this blog we will touch on exactly why using quality social media content is important, and mention a few content types to use in your social media marketing.

The Importance of Paid Advertising in Digital Marketing

Illustration of a person using a smartphone with social media icons symbolizing "Paid Advertising in Digital Marketing," highlighting the strategy's effectiveness in lead generation.

Paid Advertising In Digital Marketing allows precise audience targeting but demands performance tracking. By analyzing metrics like CTR and ROAS, brands can optimize paid efforts for maximum conversions and return on ad spend.

Analytics SEO Report Mastery in One Guide: Extracting Value from Your Data

Illustrated person pointing to a text bubble on a large monitor that highlights 'Data-Driven SEO Decisions Start Here', symbolizing the importance of an Analytics SEO Report for strategic online growth.

Craving top search rankings? This guide lights the analytics reporting path. We distill must-track metrics for decoding search algorithm mysteries and rising above competitors. Leverage our road-tested data consolidation techniques and reporting toolkit guiding even website newbies towards optimization fame. Soon you’ll have the insights and confidence to claim search dominance. Let the expert-fueled reporting transformation begin!

Building the Perfect PPC Report Template

Illustration of a marketer using a PPC Report Template to examine web search results, emphasizing the importance of detailed PPC analytics for campaign optimization.

A ppc report template organizes campaign data into an easy-to-digest format. Learn the key elements for creating an effective template to showcase ROI, impression volume, conversions and other vital PPC metrics.

Marketing Trends You Need To Know For 2023

Every year brings a bevy of new digital marketing trends. Make sure you’re familiar with these trends that will dominate the scene in 2023.

Drip & Oviond: Marketing Automation Reporting Made Simple

Oviond has partnered with one of the biggest marketing automation tools out there! This tool has proven to help users run sophisticated multi-channel marketing campaigns in order to drive more sales with zero coding skills required. We are proud to introduce Drip to Oviond!

Using an SEM Strategy In Digital Marketing

SEM (Search Engine Marketing) is the process of primarily using paid advertising in order to get a website to rank on search engines. An SEM strategy is one of the most effective methods that all digital marketing agencies should adopt in order to understand how paid advertising platforms work and how they can benefit a business.

How To Design A Homepage That Converts

Optimizing the design of your homepage is a great way to welcome users to your website, communicate brand value, increase ranking on SERP’s, direct clients to specific pages or products and most importantly, increase your conversions. Let’s take a look at a few tips to help you design a homepage that converts!