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Oviond vs Whatagraph: which fits your agency's budget?
Whatagraph is a polished cross-channel reporting platform aimed at mid-size and larger teams — paid plans start at €199/month, billed annually only, and are metered in source credits. Oviond starts at $40/month billed annually, or $50 month-to-month, with every feature included. Here's the honest comparison with published pricing and dates on every claim.
By Chris Irwin· Co-Founder & CEO, OviondLast updated
The real difference: entry price and commitment
Whatagraph's paid tiers start at €199/month (Go, 20 source credits) and jump to from €699/month (Max, 50+ credits) — and every paid plan is billed annually only. A source credit is one connected data account, so a client reported across three platforms consumes three credits. Reviewers praise the report quality and support; the recurring complaints are price and the pricing structure's complexity for growing teams.
Oviond starts at $40/month (annual) or $50 month-to-month, includes the 10-client minimum, and never meters sources — each client can have unlimited connected accounts. Both products ship an MCP server for AI assistants; Whatagraph's is read-only, while Oviond's supports full workflows (building reports, managing clients) across your whole client list.
Oviond vs Whatagraph at a glance
| Oviond | Whatagraph | |
|---|---|---|
| Starting price | From $40/month billed annually ($50 month-to-month) — 10-client minimum, $4/$5 per client | Go: €199/month, 20 source credits; Max: from €699/month, 50+ credits; Prime: custom |
| Billing terms | Monthly or annual — your choice, published prices | All paid plans billed annually only |
| Pricing model | One plan tiered by client count; unlimited sources, reports, dashboards, users | Tiers metered by source credits (1 credit = 1 connected data account); users and reports unlimited |
| White-label & custom domain | Included on every plan — unlimited white-label themes, one custom domain per client in your plan | Custom branding, custom domain (CNAME), and white-label emails — reserved for higher tiers |
| Integrations | 70+ marketing data sources, plus Google Sheets and custom datasets for data beyond native integrations | 65 native integrations, plus Custom API, Google Sheets, and BigQuery |
| AI & MCP support | MCP server on every plan with full workflows — pull data, build reports, and manage clients from Claude, ChatGPT, or any MCP-ready AI tool | Whatagraph IQ (AI insights, chat with dashboards, AI report generation); public MCP server with read-only access |
| Historical data | No plan-based history window; available history depends on the connected account and source API | Varies by integration |
| Reviews | 4.3/5 on Capterra (45 reviews) | 4.4/5 on Capterra (84 reviews) |
| Company | Founded 2018 | Lithuania (Vilnius/Klaipėda) + Amsterdam; 1,000+ agencies and brands |
What you'd pay as clients and channels grow
Monthly cost at published rates as of July 2026, assuming three connected accounts per client. Whatagraph prices are EUR as shown on whatagraph.com and billed annually only; a client list that outgrows a tier's source credits requires the next tier. Oviond prices are USD annual-billing tiers.
| Oviond | Whatagraph | |
|---|---|---|
| 5 clients (~15 credits) | $40/month | €199/month (Go, 20 credits) |
| 10 clients (~30 credits) | $40/month | From €699/month (Max — Go's 20 credits exceeded) |
| 25 clients (~75 credits) | $100/month | From €699/month (Max, 50+ credits) or custom Prime |
| 50 clients (~150 credits) | $200/month | Custom (Prime, 100+ credits) |
Which should you choose?
Choose Oviond if…
- You want agency reporting without a €199+/month entry point — Oviond starts at $40/month with 10-client minimum
- You want month-to-month freedom — Whatagraph's paid plans are annual-only
- Your clients are multi-channel and you don't want to count source credits
- You want AI workflows that go beyond read-only — Oviond's MCP can build reports and manage clients from Claude or ChatGPT
Choose Whatagraph if…
- You're a mid-size or larger team with the budget for €199–699+/month and want its polished cross-channel reports
- You need BigQuery or a managed custom-API pipeline alongside standard integrations
- You value its report design quality and 4.6/5-rated support
- You want AI chat with dashboards built into the reporting UI
What reporting in Oviond actually looks like
Pricing tables only go so far. These are the screens agencies spend the most time in — real product, no mockups.
Templates you reuse, a client layer you customize
Start every client from the same template, then drag in the data, text, and visuals that client actually cares about. The structure stays repeatable; the exceptions stay manageable.
Recurring delivery without the monthly rebuild
Schedule a report once and it refreshes and sends itself on your cadence. Your team's time goes to the commentary and next steps, not the copy-paste.
More Whatagraph alternatives worth a look
No single tool fits every agency. Here are other credible options and who each one suits best.
1. AgencyAnalytics alternatives
Comparing more tools? Our alternatives guide covers 8 reporting platforms with published pricing modeled at 5–100 clients.
2. Oviond vs DashThis
A budget-friendlier comparison — DashThis caps dashboards and sources per tier instead of metering credits.
Sources and verification
Every comparison claim above was checked against each vendor's public pricing and documentation, last verified . Spotted something out of date? Tell us and we'll fix it.
View the full source ledger (10 claims)
| Claim | Sources |
|---|---|
| Starting price | |
| Billing terms | |
| Pricing model | |
| White-label & custom domain | |
| Integrations | |
| AI & MCP support | |
| Historical data | |
| Reviews | |
| Company | |
| What you'd pay as clients and channels grow — 5 clients (~15 credits) |
Whatagraph vs Oviond FAQs
How much cheaper is Oviond than Whatagraph?
At published July 2026 rates: an agency with 10 multi-channel clients (~30 connected accounts) needs Whatagraph's Max tier, from €699/month billed annually — vs $40/month on Oviond. Even at 5 clients, Whatagraph's entry Go tier is €199/month vs Oviond's $40/month. Whatagraph is aimed at larger budgets.
Does Whatagraph require an annual contract?
Yes — per its pricing page (July 2026), all paid Whatagraph plans are billed annually only. Oviond offers both monthly ($50/month) and annual ($40/month) billing with published prices.
Both tools have an MCP server — what's the difference?
Whatagraph's MCP provides read-only access to your data from AI assistants, per its documentation. Oviond's MCP supports full workflows across your whole client list — pull data, build and edit reports, and manage clients from Claude, ChatGPT, or any MCP-ready tool. Both are included: Whatagraph's with its plans, Oviond's on every plan.
Does Oviond cap historical data?
Oviond does not add a plan-based history window. Available history depends on the connected account and the source platform API, so source-specific retention and API limits still apply.
What does Whatagraph do better than Oviond?
Honestly: its report design polish is widely praised, it has BigQuery and managed custom-API connections for heavier data work, a higher Capterra rating (4.4/5 from 84 reviews vs Oviond's 4.3/5 from 45), and highly rated support. If budget isn't the constraint, it's a genuine contender for mid-size and larger teams.
Is there a free trial of Oviond?
Yes — 15 days with every feature included. Whatagraph also offers a 14-day trial of its Max tier, no card required.
See Oviond on your own client data
Connect a client's channels and send a branded, automated report — free for 15 days, every feature included.