Google Ads
Impressions, clicks, cost, CTR, CPC, conversions and historical quality score — plus dedicated campaign, ad group, keyword and search-terms views for the queries actually triggering spend.
PPC reporting across every ad platform the client runs
PPC reporting in Oviond pulls Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok, Pinterest, Snapchat and X into one branded client report — spend, clicks, conversions and return, on the schedule you set.
At a glance
PPC reporting, without a tab per platform
Most paid accounts are spread across three or four ad platforms, each with its own login, its own idea of a conversion, and its own export. Oviond connects them to one client and reports them in one place.
12
Ad platforms
Google, Meta, Microsoft, LinkedIn, TikTok, Pinterest, Snapchat, X, Instagram, AdRoll, Google Local Services and ChatGPT Ads.
1,800+
Google Ads fields
The full metric and dimension catalog Google exposes, not a curated shortlist of ten KPIs.
10
PPC templates
Ready-made layouts for single platforms and for cross-platform paid reporting.
Every ad platform Oviond connects
Connect each one to the client once. From then on it feeds the same report, on the same date range, with the same branding.
What you can report
What goes in a PPC client report
Every widget in Oviond reads a platform's own field catalog, so the metrics you can report are the ones the platform actually publishes. These are the fields agencies build paid reports on.
Meta Ads
Spend, reach, frequency, link clicks, outbound CTR and purchase ROAS, broken down by publisher platform, device, age or gender when a client asks who the budget reached.
Microsoft Ads
Spend, CTR, average CPC, quality score, conversions and cost per conversion, with impression share lost to rank and lost to budget — the two figures that tell you which lever to pull.
LinkedIn Ads
Impressions, clicks, CTR, CPC and total spend, with member seniority, job function, industry and company size as dimensions — the B2B breakdowns no other platform offers.
Social ad platforms
TikTok Ads, Pinterest Ads, Snapchat Ads, Instagram Ads and X Ads each connect on their own, so a client running paid social across four networks still gets one report.
Retargeting and local
AdRoll covers retargeting spend and Google Local Services Ads covers lead-based local campaigns, so the long tail of a paid account is not left out of the report.
What paid reporting usually costs an agency
Three things that eat the day before anyone has looked at performance.
One export per platform, then a spreadsheet to join them
Every platform reports into the same client report on the same date range
Cost metrics rendering green when they rise
Set an indicator per metric so falling CPA and CPC read as wins
Rebuilding the same paid report on the first of every month
Schedule it once and it renders fresh and sends itself
Start from a paid reporting template
These run on real connected data. Pick one, connect the client's ad accounts, and the recurring report builds itself.
PPC dashboard
Track and compare reach, clicks, impressions, and CTR across Google, Facebook, Instagram, LinkedIn, and Twitter Ads over time.
Google AdsMeta Ads (Facebook Ads)Microsoft Ads+7
Google Ads
Track Google Ads performance with insights on impressions, clicks, CTR, CPC, device usage, top cities, and campaign-level metrics
Google Ads
Facebook Ads
Track Facebook Ads performance with a dashboard covering spend, engagement, demographics, and campaign metrics in one professional view.
Meta Ads (Facebook Ads)
Social media ads
Track impressions, clicks, CTR, and ad spend across Facebook, Instagram, LinkedIn, TikTok, and Twitter Ads with insights on engagement & conversions.
Meta Ads (Facebook Ads)Instagram AdsLinkedIn Ads+3
How the recurring paid report gets built
Build it once per client, then the monthly rebuild stops being anyone's job.
Lay out the paid report
Drag in the spend tiles, campaign tables, and platform comparisons the client reads, and add the commentary that explains what moved.
Put your agency on it
Apply your logo, colors and a custom domain, so the paid report the client opens is unmistakably your work.
Send it on a schedule
Set daily, weekly or monthly delivery and the report renders fresh for the new period on every run, from your own sender address.
Paid rarely stands alone in the report
Spend is the input; the client cares about the outcome. Put paid next to web analytics to show what the traffic did, next to e-commerce and revenue to show what it sold, or next to leads and calls to show what it actually generated. A calculated metric can divide spend from one platform by conversions from another, so blended cost per acquisition sits in the same report. See all-in-one client reporting for the full picture.
PPC reporting FAQs
Direct answers to what agencies ask about reporting paid media to clients.
Which ad platforms can Oviond report on?
Twelve: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, X Ads, Instagram Ads, AdRoll, Google Local Services Ads and ChatGPT Ads. Each connects to a client separately and reports into the same client report.
Can I compare Google and Meta spend in one report?
Yes. Both platforms report into the same client report on the same date range, so the comparison sits side by side. Each data widget reads one platform, so use separate widgets per platform — then a calculated metric to produce a blended figure such as total spend or blended cost per conversion.
How do I show blended ROAS or cost per acquisition?
Build it as a calculated metric. Each token in the formula is its own data-source query, so a single formula can combine spend from one platform with conversions or revenue from another. Save it once and it appears in the metric picker like any other field.
Can I report on search terms and keywords?
Yes. Google Ads exposes dedicated search-keywords and search-terms views, and Microsoft Ads exposes a keywords view, so you can report the queries and keywords driving spend rather than only campaign totals.
How do I stop cost metrics looking like good news when they rise?
Set the metric's comparison indicator to lower is better. Cost, CPC and cost per conversion then show green when they fall and red when they rise. The arrow and sign always follow the real movement — only the colour changes.
Can paid reports be sent automatically?
Yes. Schedule a report for daily, weekly or monthly delivery, and the reporting period is stored as a preset that re-resolves on every run — so a monthly automation set to last month always covers the most recent complete month.
Can I white-label paid reports?
Yes, and it is included on every plan. Apply your logos and theme, then add a custom domain so the report opens at your agency's URL rather than a vendor's. See white-label reporting.
How do I connect a client's ad accounts?
Connect each platform from your Oviond dashboard and pick the client it belongs to. Google, Meta, LinkedIn and TikTok sign in on the vendor's own site, so those need a browser once. After that, linking accounts to clients and building widgets works over the API and MCP server too.
Report every ad platform in one place
Connect a client's ad accounts, start from a paid reporting template, and send a report that answers what the spend returned.