Mailchimp
Emails sent and delivered, open rate, unique opens and clicks, bounces, unsubscribes and spam complaints — plus total orders, total revenue and average order revenue where e-commerce is connected.
Email marketing reporting your clients can act on
Email marketing reporting in Oviond connects Mailchimp, Klaviyo, ActiveCampaign, Brevo, MailerLite and nine more platforms, and turns campaign and automation performance into a branded client report that sends itself.
At a glance
The channel with the clearest numbers, reported clearly
Email is the easiest channel to measure and one of the most tedious to report — every platform has its own dashboard, its own export, and its own naming for the same four rates. Oviond connects them to the client and reports them the same way every month.
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Email and automation platforms
The largest source category in Oviond — from Mailchimp and Klaviyo to SendGrid, Kit and Pabbly Connect.
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Klaviyo report views
Metric aggregates, campaigns and flows report separately, so one-off sends and automations do not get averaged together.
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Email templates
Platform-specific layouts plus a combined digital marketing report to drop email into.
Every email and automation platform Oviond connects
Campaign senders, e-commerce email, transactional platforms and marketing automation. Connect one to the client and it feeds the same report from then on.
ActiveCampaign
Email & Automation
Brevo
Email & Automation
Campaign Monitor
Email & Automation
Drip
Email & Automation
GetResponse
Email & Automation
Kit
Email & Automation
Klaviyo
Email & Automation
Mailchimp
Email & Automation
MailerLite
Email & Automation
Moosend
Email & Automation
Omnisend
Email & Automation
Pabbly Connect
Email & Automation
SendGrid
Email & Automation
VBOUT
Email & AutomationWhat you can report
What goes in an email marketing client report
Each widget reads that platform's own field catalog, so the report carries the deliverability and revenue fields the platform publishes — not just opens and clicks.
Klaviyo
Open, click and click-to-open rate, conversion rate, conversion value and revenue per recipient, plus average order value — reported separately for campaigns and for flows.
ActiveCampaign
Opens, unique link clicks, forwards and replies, hard and soft bounces, and unsubscribe reasons, with separate views for automations, deals, tags and contacts.
Campaign senders
Brevo, MailerLite, Moosend, Campaign Monitor, GetResponse, Kit and Drip each connect on their own, so a client on any of them gets the same report structure.
E-commerce and transactional
Omnisend covers e-commerce email and SMS, and SendGrid covers transactional sending — useful when the client's receipts and notifications matter as much as the newsletter.
Marketing automation
VBOUT and Pabbly Connect sit alongside the senders, so automated journeys and connected workflows can be reported next to the campaigns that feed them.
Where email reporting goes wrong
Three habits that make a strong channel look thin in the report.
A report that stops at open rate
Report click-to-open, conversions and revenue per recipient alongside it
Campaigns and automations averaged into one number
Report flows and one-off sends as separate views
Email reported on its own, away from the rest
Put it in the same report as ads, social, analytics and revenue
Start from an email reporting template
Pick the client's platform, connect the account, and the recurring email report builds itself.
Mailchimp
Track email performance with key Mailchimp metrics, including sends, opens, clicks, bounces, and unsubscribes over time.
Mailchimp
ActiveCampaign
Track campaign performance, automations, and contact engagement from ActiveCampaign in a branded, client-ready report.
ActiveCampaign
Brevo
Track email campaign performance in Brevo with insights on recipients, opens, clicks, bounces, unsubscribes, and complaints.
Brevo
MailerLite
Track email campaign performance with total recipients, opens, clicks, and engagement rates to optimize your MailerLite strategy.
MailerLite
How the recurring email report gets built
Three decisions, then the reporting runs on its own.
Lay out the email report
Drag in rate tiles, campaign tables and revenue figures, and add the commentary that explains which subject lines and segments worked.
Define the rates that matter
Build revenue per email or cost per subscriber as calculated metrics, format them as currency or percentages, and set which direction counts as a win.
Send it on a schedule
Set daily, weekly or monthly delivery and the report renders fresh for the new period on every run, from your own verified sender address.
Email proves itself against the other channels
An open rate in isolation is a statistic; next to the rest of the account it becomes an argument. Put email beside e-commerce and revenue to show what a send returned, beside web analytics to show the sessions it drove, or beside paid ads to compare cost per acquisition by channel. There is more on running every channel from one place in all-in-one client reporting.
Email marketing reporting FAQs
What agencies ask about reporting email results to clients.
Which email platforms can Oviond report on?
Fourteen: Mailchimp, Klaviyo, ActiveCampaign, Brevo, MailerLite, Moosend, Omnisend, Campaign Monitor, GetResponse, Kit, Drip, SendGrid, VBOUT and Pabbly Connect. Each connects to a client separately and reports into the same client report.
Which email metrics can I report?
Whatever the platform publishes. Mailchimp exposes sends, deliveries, open rate, unique opens and clicks, bounces, unsubscribes, spam complaints and order revenue. Klaviyo adds click-to-open rate, conversion value, revenue per recipient and average order value.
Can I report on automations and flows separately from campaigns?
Yes, where the platform separates them. Klaviyo publishes campaigns and flows as distinct report views, and ActiveCampaign has its own automations view — so evergreen journeys are not averaged in with one-off sends.
Can I show revenue from email?
Yes, where the platform tracks it. Mailchimp publishes total orders, total revenue and average order revenue; Klaviyo publishes conversion value and revenue per recipient. For a client whose store data lives elsewhere, connect the store too and build the link as a calculated metric.
Can I report two email platforms for one client?
Yes. Connected source accounts are unlimited within a client, so a client mid-migration or running transactional and marketing email on different platforms can have both in the same report.
Can I build a rate the platform does not publish?
Yes. A calculated metric is a formula over connected fields, so a rate like revenue per email sent, or a cost per subscriber that divides ad spend by new contacts, becomes a normal metric in the picker once saved.
Can email reports send themselves?
Yes. Schedule a report for daily, weekly or monthly delivery, from your own verified sending domain or your own SMTP server, so the report arrives from your agency rather than a third party.
Does Oviond send marketing email for my clients?
No. Oviond is the reporting layer — it reads the platforms your clients already send from. It does send your scheduled client reports, which is a separate thing and uses your own sender address.
Report email next to everything else
Connect the client's email platform, start from a template, and send a report that shows what the list is actually worth.