Connect Microsoft Ads to Oviond
Turn your clients' Microsoft Ads data into branded reports that go out on schedule — no exports, no manual rebuild.
Microsoft Ads, reported like it matters
Microsoft Ads often gets reported as an afterthought — Oviond gives it the same treatment as Google. Show Bing search campaign performance in branded dashboards next to Google Ads and every other channel, and automate the recurring report. The Microsoft Ads report template is ready when you are.
What you can report on from Microsoft Ads
Microsoft Ads (formerly Bing Ads) reports in Oviond can go far beyond clicks and spend. These are the metric names you'll see in the report builder, grouped the way the connector groups them.
- Data views
- AccountCampaignsAd GroupsAdsKeywordsLocations
- Core performance
- Impressions
- Clicks
- Spend
- CTR
- Avg. CPC
- Avg. CPM
- Avg. Position
- Quality Score
- Expected CTR
- Ad Relevance
- Conversions and return
- Conversions
- Conversion Rate
- Cost Per Conversion
- Revenue Per Conversion
- All Return On Ad Spend
- View Through Conversions
- Assists
- Cost Per Lead
Cost Per Lead is an Oviond custom metric built on the connector's conversion fields.
- Impression share
- Audience Impression Share
- Audience Impression Lost To Rank
- Audience Impression Lost To Budget
- Click Share Percent
- Calls and video
- Phone Calls
- Phone Impressions
- Phone Through Rate
- Video Views
- Completed Video Views
- Video Completed Rate
- Total Watch Time
- Traffic quality
- Low Quality Clicks
- Low Quality Impressions
- Low Quality Conversions
- Low Quality Clicks Percent
- Break it down by
- Campaign Name · Campaign Type · Ad Group Name · Keyword · Ad Title · Country · State · City · Postal Code · Date, Month, Year
33 of the Microsoft Ads metrics available in Oviond, shown as named in the report builder. Read from the Oviond API on ; the full catalog is longer and grows as Microsoft Ads adds fields.
Microsoft Ads reporting templates
Start from an agency-ready Microsoft Ads template and send a polished client report in minutes.
Microsoft Ads
Analyze impressions, clicks, CTR, and ad spend in Microsoft Ads with insights on conversion rates and campaign performance.
PPC dashboard
Track and compare reach, clicks, impressions, and CTR across Google, Facebook, Instagram, LinkedIn, and Twitter Ads over time.
Build custom Microsoft Ads queries
Start from prebuilt Microsoft Ads queries or build your own, so each report shows exactly the metrics that matter to the client.
Drag-and-drop Microsoft Ads reports
Customize Microsoft Ads reports to match each client's goals with a no-code, drag-and-drop builder.
Microsoft Ads reporting, inside your AI
Pull Microsoft Ads data and build reports right from Claude, ChatGPT, or any MCP-ready AI tool your agency already uses.
Automate Microsoft Ads reporting
Schedule Microsoft Ads reports once and let them send themselves — on time, every time, without rebuilding it by hand.
Branded Microsoft Ads reports
Deliver white-labeled Microsoft Ads reports from your own domain, so every report looks like it came from your agency.
Share Microsoft Ads reports clients love
Share by link, email, or embed, and keep every client looking at the latest Microsoft Ads numbers.
Combine Microsoft Ads with every channel
Add Microsoft Ads to the analytics, ads, social, search, and CRM data your agency already reports on.
Microsoft Ads reporting FAQs
What is Microsoft Ads reporting in Oviond?
Oviond turns your clients' Microsoft Ads (formerly Bing Ads) campaign data into branded, client-ready reports alongside the rest of their paid channels. Connect it to a client once, and the report refreshes and sends itself.
Can I show Microsoft Ads next to Google Ads in one report?
Yes. Connect both to the client and report them side by side, or start from the PPC dashboard template — clients see their whole search-ads spend in one place instead of two separate exports.
Is there a Microsoft Ads report template?
Yes. Start from the Microsoft Ads reporting template, brand it as your agency's, and reuse it across clients.
Does Oviond support Bing Ads?
Yes — Bing Ads is now Microsoft Ads, and it's the same integration. Campaigns running on Bing, and the wider Microsoft Advertising network, flow into the same Oviond reports.
How do I connect Microsoft Ads to Oviond?
Connect your Microsoft Ads account from your Oviond dashboard, choose the client it belongs to, and the data flows into your reports — no spreadsheets or manual exports.
Can I pull Microsoft Ads data into Claude or ChatGPT?
Yes. Oviond works with Claude, ChatGPT, and other MCP-ready AI tools, so you can pull Microsoft Ads data and build reports right from the AI your agency already uses.
Can I automate Microsoft Ads reporting?
Yes. Schedule reports to send to clients automatically on a schedule you set, so Microsoft Ads reporting goes out on time without the manual rebuild.
What Microsoft Ads metrics can I report on in Oviond?
The Microsoft Ads connector exposes six data views — Account, Campaigns, Ad Groups, Ads, Keywords, and Locations — with metrics such as Impressions, Clicks, Spend, CTR, Avg. CPC, Quality Score, Conversions, Cost Per Conversion, All Return On Ad Spend, Audience Impression Share, Phone Calls, and Low Quality Clicks. Break any of them down by campaign, ad group, keyword, ad, or location.
Simplify Microsoft Ads reporting today
Stop juggling exports and screenshots. Start sending polished, client-ready Microsoft Ads reports — on schedule.