Understanding the organic traffic that reaches your website is an important consideration for any marketer, providing a good indication of what your consumers are actively looking for and the reasons why they might shy away from your product.
There are numerous tools that allow you to get detailed information on your website performance, competitors’ websites, keywords, and much more, to help you adjust your strategy accordingly and boost your long-term marketing efforts.
With our deep understanding and appreciation for the crucial role of reporting on the performance of a website and all the key aspects that go with it, we have decided to partner with Serpstat. Going forward, we will endeavor to bring you the best of what Serpstat has to offer so that you can include as much detail as possible in your clients’ reports.
In this blog, we will outline who they are, the key aspects of their software, and how you can benefit from incorporating these into your Oviond reports.
Who is Serpstat?
If you haven’t heard the name before, it’s about time you became familiar with them. Serpstat is an all-in-one SEO platform that allows you to automate your SEO process. What makes their offering so appealing is that you are also able to use them as a free platform to gather data for up to 30 queries.
Below, we’ve outlined the 4 key aspects of this tool and how this can benefit your marketing:
1. Site Audit
This is one of the greatest benefits of the tool. Performing a site audit will help you identify any technical aspects that need to be addressed on your website to further benefit your SEO strategy.
Serpstat will isolate and identify any errors it’s scanned on the site and split these into three priority categories: high, medium, and low. Quite obviously, it’s advisable to deal with high priority errors first, as they can be the most damaging to your SEO. Serpstat will also provide you with detailed descriptions of each error as well as suggestions on how to fix them.
Site speed is a big factor to consider, as it is one of the ranking factors on Google. If your website loads faster, you will have a higher chance of ranking on Google and other search engines, and Serpstat will suggest improvements to ensure you’re set for success in this regard!
2. Competitor Research
Serpstat will give you all the data you need to provide a detailed analysis of your competitors, with the software assisting you in identifying organic competitors based on common keywords and visibility.
This data will provide you with a good understanding of how your website ranks on each search engine.
Furthermore, Serpstat will suggest the keywords you’re missing, which your competitors are already ranking for! This will give you a good indication of how to structure your content strategy going forward.
Knowing these keywords will provide you with powerful insights into structuring the content on your website, and help you evaluate your point of differentiation by looking at your competitors’ strengths and weaknesses.
3. Backlink Analysis
Another fantastic Serpstat feature is being able to conduct a thorough backlink analysis. This will help you generate solid backlinks for the content on your blog.
You can also use this feature to analyze your competitors’ backlinks to find new ways to refine and improve on your own.
4. Keyword Research
Understanding the keywords that should form a part of your SEO strategy is an essential skill for any digital marketer. This will help you target the correct audience while they search for the characteristics of your product/service.
Serpstat will help you understand the competitiveness of these keywords, ensuring you pick the ideal keywords with low difficulty scores. Opting for keywords with high difficulty scores will mean you are targeting more competitive words, which may add complexity and blunt the effectiveness of how you compete.
Keyword tracking on Serpstat will also allow you to see their suggested keywords, ad examples, ad images, and ad research, helping you maximize your campaign effectiveness.
Serpstat and Oviond
As our proud partner, Seprstat was one of the first SEO tools released on our platform, and we are going to be working hand-in-hand with them to make sure we offer only the highest standard in SEO reporting.
So, now that you’ve got a better idea of what Serpstat offers, let’s look at what Oviond, as a comprehensive marketing data and reporting platform, brings to the table. After all, reporting on multiple platforms can get a little confusing, so why not have all your digital marketing data in one place?
It’s as simple as setting up the integration you would like to pull and letting Oviond do all the legwork.
So, here’s what Oviond offers:
Under our widget builders, you can select the report you would like to create, before getting access to a drop-down list of the following:
- Domain Summary
- Domain History
- Domain URL
- Domain Organic Keywords
- Competitors in Organic Search
- Domain Top Pages
Select a search engine from the list provided.
Pick the metrics you would like to report on from a comprehensive list of options. Depending on the report type you are looking at creating, you will select the measure applicable to that report.
You can then select from a different variety of charts to create beautiful reports and dashboards outlining different aspects and key points of your Serpstat account.
Serpstat And Oviond
We have a help center article with all the steps to assist you in connecting and using Serpstat on Oviond, including permissions, limitations, reconnecting & possible error messages.
Learn more about how to integrate Serpstat on Oviond!
Start your 15-day free trial on Oviond today.