Marketing Strategies — page 2
What Should You Include In Your Website?
From the moment a customer visits your website, it must be clear what your business is about. Great websites are composed of multiple elements that work together to create a holistic representation of your brand. Read on to find out which elements are most important to include in your website.
Using an SEM Strategy In Digital Marketing
SEM (Search Engine Marketing) is the process of primarily using paid advertising in order to get a website to rank on search engines. An SEM strategy is one of the most effective methods that all digital marketing agencies should adopt in order to understand how paid advertising platforms work and how they can benefit a business.
SEO Split Testing: Is It Important?
SEO can be an incredibly scary term in digital marketing, but by breaking it up into small bite-size chunks and testing to see what works for you and what doesn’t, means that you are giving yourself the best chance of success! This is why SEO Split Testing is so important.
Digital Marketing Report Types And Categories
Digital marketing reports can take on various shapes and sizes in order to meet the specific reporting needs of a client. Take a look at the options available on Oviond in this blog.
How To Design A Homepage That Converts
Optimizing the design of your homepage is a great way to welcome users to your website, communicate brand value, increase ranking on SERP’s, direct clients to specific pages or products and most importantly, increase your conversions. Let’s take a look at a few tips to help you design a homepage that converts!
The Best Email Marketing Platforms Of 2021
Incorporating an email service provider (ESP) as part of your marketing tools is crucial to your success. There is an abundance of email marketing platforms for your agency or brand to pick from. In this blog, we will go over our top three email marketing platforms for 2021!
Why Less Is More On A Digital Marketing Dashboard
Reading through long-winded dashboards is not something anybody looks forward to, least of whom your clients. That is why we want to show you the importance of less is more in a dashboard in this blog.
SEO vs. SEM
SEO and SEM are terms that are often used together to describe the process or set of actions a business takes to optimize website performance on search engines. It’s important for any digital marketing professional to understand the differences between these two terms in order to maximize their marketing results.
KPIs Vs Metrics: What To Include In Your Report
Digital marketing is filled with complicated jargon that confuses most new digital marketers, and sometimes even seasoned agencies. Find out what the difference between metrics and KPIs are in this blog.
What Is Email Marketing?
Email marketing is the act of sending commercial messages in mass quantities to email subscribers. In this blog, we will highlight the key elements of building a successful email marketing strategy and sending your first email campaign!
How To Create Working Backlinks In 2021
A backlink is a link placed on another website that will lead any user who clicks on the link to your website. The goal of backlinks is to provide as many opportunities as possible for a potential lead to find a link to your website on the internet.
Data Visualisations In Reports And Dashboards: Concepts And Best Practices
When presenting your digital marketing results to clients and shareholders, data visualizations are a great way to structure your reports to aid in understanding your audience, visualize trends and effectively communicate results.
Why Should You Use A Social Media Report?
Digital marketing reporting has been a buzzphrase in the industry for a few years now, but the importance of drilling down into different types of reporting, such as social media reporting has become more of a requisite lately.
The Key Components Of A Digital Marketing Report
Creating a digital marketing report can be an overwhelming task for new and experienced digital marketers. Take a look at our blog to see how you should structure your digital marketing reports.
What Is Local Marketing?
In this blog, we will look at what local marketing is, how to use it in your digital marketing reports, and also highlight some local marketing strategies that may help strengthen your business.
How To Effectively Use SEO In Video
Video is becoming one of the most popular forms of content on the web and attaching the correct SEO to videos is now more important than ever. Take a look at this blog to find out more about video SEO.
Optimize Your Marketing Workflow: The Power of a Well-Designed Checklist
Workflows are a great tool for growing businesses to outline the steps that need to be taken in order to effectively execute projects. Workflows become a great template that employers can apply at the beginning of every project to help maximize efficiency.
Improving SEO With Reviews & A Beginners Strategy To Getting More Reviews
Developing a strategy and knowing how to leverage online reviews can be a key factor in helping your business increase its ranking on the search engine result page (SERP) as well as increase your website’s organic traffic.
The Purpose Of Dashboards In The Digital Marketing Industry
Digital Marketing Dashboards are essential in the marketing industry. They help agencies build relationships with their clients and provide them with information to help them make important decisions about their clients digital marketing campaigns.
6 Tips To Ensure Your Clients Understand Their Digital Marketing Reports
It is important to have an amazing digital marketing report to send to clients, but they are of no use if the data provided in them is not understood by your client. In this blog, we highlight a few tips that will help you create reports so that clients will engage with and understand them.
Manual Reporting Vs. Automated Digital Marketing Reporting
Digital marketing reports can either be created manually, through the use of Excel or screenshots, or it can be automated by using a digital marketing reporting software. Analyzing the pros and cons of automated reporting and manual reporting is the best way to know what option is best suited for your team!
What Is A Digital Marketing Dashboard?
Digital marketing dashboards have become one of the buzz phrases going around in the industry for the past couple of years. In this blog we cover what a digital marketing dashboard is, why you need one, the elements Oviond offers, and also the structure digital marketing dashboards should follow.
What Is A Digital Marketing Report?
Digital Marketing Reports have become a staple for any digital marketer to monitor online performance and share important performance data with their clients. Take a look at this blog to find out the importance of reports!
What Should A Digital Marketing Report Contain
When it comes to the actual creation of your digital marketing report, there are a handful of mandatory categories that every single report should contain to help impress and guide your clients. Including a table of content will allow anyone without marketing experience to scan the report for what they do/don’t want to see. Although you might be passionate about these reports, you have to keep in mind that the client’s impression is what really matters. Here are the top 10 things that should be included in every digital marketing report: