Tools & Resources

29posts on tools & resources from the Oviond blog. Browseall posts for the full archive.

A person gesturing in a meeting with a blurred background, a laptop with an SEO dashboard on screen, and work essentials on a table, illustrating an in-depth SEO strategy session.

White Label SEO Dashboard: a Great Tool for Boosting Client Engagement

Discover how a White Label SEO Dashboard can transform your client reports, enhancing relationships and elevating your agency’s brand presence.

Oviond dashboard displaying an overview of all agency clients within the white-label SEO report generator.

White Label SEO Report Generator Tools: Top 9 and Why Your Agency Needs One

A white label SEO report generator lets agencies showcase dynamic SEO analytics and strategic insights under their own branding – no boxy third-party logos in sight. Finally, customized reporting reinforcing your reputation as client heroes!

Digital marketer evaluating email marketing performance metrics on a laptop to strategize for higher open rates and better campaign results.

From Good to Great Newsletters: Harnessing Email Marketing Performance Metrics for Enhanced Engagement

This guide on email marketing performance metrics explores optimizing components and tracking metrics to boost KPIs in email marketing performance.

A strategic marketing workspace with post-it notes, markers, and briefing papers, showcasing the use of Marketing Management Tools.

Unlock Your Marketing Agency’s Potential with These Top Marketing Management Tools

These vital marketing management tools offer robust analytics, workflow automation, and more to boost agency productivity and growth. Explore top platforms for reporting, asset management, conversion optimization and beyond. A comparison table simplifies your tech stack decisions.

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Unlocking The Power of a White Label Marketing Dashboard for Your Digital Agency

In the ever-evolving landscape of digital marketing, the tools we use play a pivotal role in how we present data to our clients. But what if there was a way to enhance this presentation, making it not only more efficient but also more personalized to your brand? Enter the world of the white label marketing dashboard.

How to conduct a website speed test report for your digital marketing agency clients

Website speed is a critical aspect of user experience and search engine optimization. Therefore, it’s crucial to regularly conduct a website speed test to ensure your website performs at its optimal level. This guide will walk you through the process of crafting a comprehensive website speed test report for your clients, helping them understand and improve their website’s performance.

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Using Marketing Automation For Your Business

Marketing Automation is a great tool for digital marketing agencies to use in order to increase their sales productivity. In this blog, we will talk about how you can use Marketing Automation in your business to generate more leads and increase sales.

The secret formula to creating an amazing yearly social media report for your digital marketing agency clients

Yearly social media reports hold significant importance for digital marketing agency clients. They serve as a concrete evidence of the progress made over the year, highlighting both successes and areas for improvement. From showcasing return on investment (ROI) to providing insights into audience behavior, these reports are instrumental in shaping future marketing strategies.

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Learn Why Hashtags Are Important

Whichever social media platforms your brand uses as part of its social media strategy, knowing why hashtags are important and how to use them, will help boost your brand’s social media reach and engagement.

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A Guide To The Best Website Building Platforms in 2022

Whether you’re an artist, a photographer, a small business owner, a writer or a consultant, there is a website builder out there for you and you don’t need to know how to code to get started!

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How Can Color Influence Website Engagement?

Understanding the basics of color psychology will help you predict how your target audience will respond to the different sections of your website. With this in mind, incorporating color psychology into your website design is a great way to help you boost your engagement.

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Metrics You Should Track On Instagram To Measure Performance

Instagram is one of the most important and widely used social media tools in digital marketing. As either an influencer trying to engage with a loyal audience, or a brand looking to maximize reach to new users, find out which metrics are important for your Instagram growth.

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The Importance of Use Cases In Digital Marketing

Use cases have become an important part of digital marketing. When it comes to acquiring new clients, it’s advisable to know about their industry beforehand and use cases to help with this.

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Guide To Social Media Image Sizing In 2021

Knowing what sized image or video to post on each social media platform can be confusing because there is no standard formula. Take a look at this blog to see how you should be formatting your social media posts.

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Design Elements For An Effective Digital Marketing Report

Got the digital marketing reporting blues? Take a look at this blog to find out how you can make your reports more exciting, informative, and engaging to your clients by including key design elements to implement in your next report.

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Understanding The Difference Between Reporting And Analytics

It’s important to know the difference between reporting and analytics in order to know which will bring you the most value when measuring the combined performance of your digital marketing campaigns.

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Google Ads Vs. Facebook Ads

Google Ads and Facebook Ads are often seen as competitors because they are both paid marketing channels, but this is not the case. The two platforms both have a similar purpose in the digital marketing space but each has its own way of achieving its purpose.

How To Add Insights And Media To Complement Your Digital Marketing Report Data

The process of presenting a marketing report has changed quite a bit in the last few years. We used to sit in a boardroom to present digital marketing reports to our clients, but now the trend is to send online reports without a word more. Find out what we’re missing in 2021 reporting in this blog.

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Migrating from Excel to Oviond

Adopting a new reporting software can be difficult and stressful, but not at Oviond! If you’re looking to upgrade your reporting from Excel to a fully flushed out reporting platform then you’ve come to the right place!

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How To Become A Certified Google Partner

Becoming a Google Partner and getting access to use that sweet Google Partner Badge on your website is a great way to gain potential client trust and communicate your agency’s expertise in using Google Ads.

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How To Conduct A/B Testing?

As marketers we all understand the struggle of putting together landing pages, newsletters, cold email campaigns, and more. But, creating the perfect bit of content can be done with some A/B testing!

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The Best SEO Tools In 2020

There are so many resources out there for digital marketers to use when implementing an SEO strategy. In this blog, I will mention just a few that are available and give a brief overview of how each one works.

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Display Ads In Digital Marketing

Displays ads have become huge in the digital marketing world! More and more agencies and brands are bringing this form of advertising on board and reaping the benefits so take a look at this blog to find out more!

Understanding the Facebook Pixel

A Facebook Pixel has become an imperative part of Digital Marketing. There are many different reasons why agencies use Facebook Pixel. We are going to cover all of these reasons and also highlight the benefits of using a Facebook Pixel.