Blog archive — page 4
Marketing reporting insights for agencies. Browse the archive, or head to thelatest posts.
How Digital Marketing Is Changing
Digital Marketing is an industry that is constantly under change and evolution, but which elements are currently taking the industry in a new direction? Take a look at this blog to find out how to futureproof your digital marketing business.
7 Social Media Marketing Trends Digital Marketing Agencies Can’t Ignore in 2023
As we look ahead to 2023, one thing is clear: social media will continue to be a vital channel for digital marketing agencies to use and offer to their customers. With billions of people around the world using social media every day, it’s an essential channel for businesses looking to reach and engage with their audience.
Marketing Trends You Need To Know For 2023
Every year brings a bevy of new digital marketing trends. Make sure you’re familiar with these trends that will dominate the scene in 2023.
Using Marketing Automation For Your Business
Marketing Automation is a great tool for digital marketing agencies to use in order to increase their sales productivity. In this blog, we will talk about how you can use Marketing Automation in your business to generate more leads and increase sales.
Boost Your Clients’ Success with These Proven Year-End Social Media Reports from Your Digital Marketing Agency
As the year draws to a close, digital marketing agencies face the significant task of generating year-end social media reports for clients. These comprehensive reports provide a reflection of the past year’s endeavors, offering insights into social media campaigns and initiatives that have been implemented. They serve as a pivotal tool in the process of evaluating performance, identifying successes, and strategizing future directions.
The secret formula to creating an amazing yearly social media report for your digital marketing agency clients
Yearly social media reports hold significant importance for digital marketing agency clients. They serve as a concrete evidence of the progress made over the year, highlighting both successes and areas for improvement. From showcasing return on investment (ROI) to providing insights into audience behavior, these reports are instrumental in shaping future marketing strategies.
How Much Should You Charge For PPC Management
Knowing how to charge your clients and how much to charge for PPC management is a mystery to both veterans and newbies offering PPC services to clients. This blog is going to elaborate on some of the most popular payment agreements for PPC management so you can decide what is best for your agency!
The Importance Of Keywords In A PPC Campaign
Keywords in a PPC campaign are the cornerstone of directing the right customers to your website. Take a look at this blog to explore the importance of keywords in PPC ads, and how they create a more discoverable website.
Key Questions To Address In A Digital Marketing Briefing
A digital marketing brief is an essential component to align your marketing goals with your clients’ objectives. A brief should outline the key elements that will go into your strategy to help you achieve your overall goals.
A Digital Marketer’s Guide to SEO and SEM
SEO and SEM are terms that are often used together to describe the process or set of actions a business takes to optimize website performance on search engines. It’s important for any digital marketing professional to understand the differences between these two terms in order to maximize their marketing results.
Drip & Oviond: Marketing Automation Reporting Made Simple
Oviond has partnered with one of the biggest marketing automation tools out there! This tool has proven to help users run sophisticated multi-channel marketing campaigns in order to drive more sales with zero coding skills required. We are proud to introduce Drip to Oviond!
GetResponse & Oviond: Inbound Marketing Mastery
Oviond has recognized the importance of a good inbound marketing tool, and that is why we have partnered with one of the best in the industry to deliver you a robust, reliable and informative integration to help you perfect your email marketing reporting. Introducing… GetResponse!
What Should You Include In Your Website?
From the moment a customer visits your website, it must be clear what your business is about. Great websites are composed of multiple elements that work together to create a holistic representation of your brand. Read on to find out which elements are most important to include in your website.
Using an SEM Strategy In Digital Marketing
SEM (Search Engine Marketing) is the process of primarily using paid advertising in order to get a website to rank on search engines. An SEM strategy is one of the most effective methods that all digital marketing agencies should adopt in order to understand how paid advertising platforms work and how they can benefit a business.
Learn Why Hashtags Are Important
Whichever social media platforms your brand uses as part of its social media strategy, knowing why hashtags are important and how to use them, will help boost your brand’s social media reach and engagement.
SEO Split Testing: Is It Important?
SEO can be an incredibly scary term in digital marketing, but by breaking it up into small bite-size chunks and testing to see what works for you and what doesn’t, means that you are giving yourself the best chance of success! This is why SEO Split Testing is so important.
A Guide To The Best Website Building Platforms in 2022
Whether you’re an artist, a photographer, a small business owner, a writer or a consultant, there is a website builder out there for you and you don’t need to know how to code to get started!
Digital Marketing Report Types And Categories
Digital marketing reports can take on various shapes and sizes in order to meet the specific reporting needs of a client. Take a look at the options available on Oviond in this blog.
How To Design A Homepage That Converts
Optimizing the design of your homepage is a great way to welcome users to your website, communicate brand value, increase ranking on SERP’s, direct clients to specific pages or products and most importantly, increase your conversions. Let’s take a look at a few tips to help you design a homepage that converts!
SEO Certifications And Courses For 2022
SEO is not necessarily an easy concept to understand as search engines are constantly updating their ranking factors. With this in mind, it’s important to stay up to date with your SEO skills, and what better way to do this than by taking an SEO course.
How Can Color Influence Website Engagement?
Understanding the basics of color psychology will help you predict how your target audience will respond to the different sections of your website. With this in mind, incorporating color psychology into your website design is a great way to help you boost your engagement.
10 eCommerce KPIs To Help You Measure Your Success
KPI’s provide a way for eCommerce businesses to track and understand how the business is performing at each stage of the growth cycle. Let’s go over the most important eCommerce KPIs to help you measure and understand how you can optimize your business results!
How To Price Your Agency’s Service: Chapter 2
The pricing model used for your agency’s services can either make or break your success. In chapter 2 we will be going over a few other pricing models as well as the different payment options available when charging your clients.
How To Price Your Agency’s Service: Chapter 1
Implementing the right pricing model in your digital marketing agency would mean the difference between achieving sustainable growth or barely being able to keep your head above the water! Let’s take a look at the six most popular pricing models.