Blog archive — page 4
Marketing reporting insights for agencies. Browse the archive, or head to the latest posts.
Boost Your Clients’ Success with These Proven Year-End Social Media Reports from Your Digital Marketing Agency
As the year draws to a close, digital marketing agencies face the significant task of generating year-end social media reports for clients. These comprehensive reports provide a reflection of the past year’s endeavors, offering insights into social media campaigns and initiatives that have been implemented. They serve as a pivotal tool in the process of evaluating performance, identifying successes, and strategizing future directions.
The secret formula to creating an amazing yearly social media report for your digital marketing agency clients
Yearly social media reports hold significant importance for digital marketing agency clients. They serve as a concrete evidence of the progress made over the year, highlighting both successes and areas for improvement. From showcasing return on investment (ROI) to providing insights into audience behavior, these reports are instrumental in shaping future marketing strategies.
How Much Should You Charge For PPC Management
Knowing how to charge your clients and how much to charge for PPC management is a mystery to both veterans and newbies offering PPC services to clients. This blog is going to elaborate on some of the most popular payment agreements for PPC management so you can decide what is best for your agency!
The Importance Of Keywords In A PPC Campaign
Keywords in a PPC campaign are the cornerstone of directing the right customers to your website. Take a look at this blog to explore the importance of keywords in PPC ads, and how they create a more discoverable website.
Key Questions To Address In A Digital Marketing Briefing
A digital marketing brief is an essential component to align your marketing goals with your clients’ objectives. A brief should outline the key elements that will go into your strategy to help you achieve your overall goals.
A Digital Marketer’s Guide to SEO and SEM
SEO and SEM are terms that are often used together to describe the process or set of actions a business takes to optimize website performance on search engines. It’s important for any digital marketing professional to understand the differences between these two terms in order to maximize their marketing results.
What Should You Include In Your Website?
From the moment a customer visits your website, it must be clear what your business is about. Great websites are composed of multiple elements that work together to create a holistic representation of your brand. Read on to find out which elements are most important to include in your website.
Using an SEM Strategy In Digital Marketing
SEM (Search Engine Marketing) is the process of primarily using paid advertising in order to get a website to rank on search engines. An SEM strategy is one of the most effective methods that all digital marketing agencies should adopt in order to understand how paid advertising platforms work and how they can benefit a business.
Learn Why Hashtags Are Important
Whichever social media platforms your brand uses as part of its social media strategy, knowing why hashtags are important and how to use them, will help boost your brand’s social media reach and engagement.
SEO Split Testing: Is It Important?
SEO can be an incredibly scary term in digital marketing, but by breaking it up into small bite-size chunks and testing to see what works for you and what doesn’t, means that you are giving yourself the best chance of success! This is why SEO Split Testing is so important.
A Guide To The Best Website Building Platforms in 2022
Whether you’re an artist, a photographer, a small business owner, a writer or a consultant, there is a website builder out there for you and you don’t need to know how to code to get started!
Digital Marketing Report Types And Categories
Digital marketing reports can take on various shapes and sizes in order to meet the specific reporting needs of a client. Take a look at the options available on Oviond in this blog.
How To Design A Homepage That Converts
Optimizing the design of your homepage is a great way to welcome users to your website, communicate brand value, increase ranking on SERP’s, direct clients to specific pages or products and most importantly, increase your conversions. Let’s take a look at a few tips to help you design a homepage that converts!
SEO Certifications And Courses For 2022
SEO is not necessarily an easy concept to understand as search engines are constantly updating their ranking factors. With this in mind, it’s important to stay up to date with your SEO skills, and what better way to do this than by taking an SEO course.
How Can Color Influence Website Engagement?
Understanding the basics of color psychology will help you predict how your target audience will respond to the different sections of your website. With this in mind, incorporating color psychology into your website design is a great way to help you boost your engagement.
10 eCommerce KPIs To Help You Measure Your Success
KPI’s provide a way for eCommerce businesses to track and understand how the business is performing at each stage of the growth cycle. Let’s go over the most important eCommerce KPIs to help you measure and understand how you can optimize your business results!
How To Price Your Agency’s Service: Chapter 2
The pricing model used for your agency’s services can either make or break your success. In chapter 2 we will be going over a few other pricing models as well as the different payment options available when charging your clients.
How To Price Your Agency’s Service: Chapter 1
Implementing the right pricing model in your digital marketing agency would mean the difference between achieving sustainable growth or barely being able to keep your head above the water! Let’s take a look at the six most popular pricing models.
PPC Reporting Trends For 2022
Providing clients with a clear and easy-to-read PPC report has become an essential task for all digital marketing agencies. Knowing how to consolidate a report like this is important, so in this blog, we are going to highlight the best strategies to follow when creating a PPC digital marketing report for a client.
How To Grow & Scale Your Digital Marketing Agency To The Next Level
It should come as no surprise to you that growing and scaling your digital marketing agency is imperative if you want to keep up with the trends. With about 62% of the world using the internet it’s important for agencies to stay up to date and lookout for signs of when it may be time to scale!
The Best Email Marketing Platforms Of 2021
Incorporating an email service provider (ESP) as part of your marketing tools is crucial to your success. There is an abundance of email marketing platforms for your agency or brand to pick from. In this blog, we will go over our top three email marketing platforms for 2021!
Why Less Is More On A Digital Marketing Dashboard
Reading through long-winded dashboards is not something anybody looks forward to, least of whom your clients. That is why we want to show you the importance of less is more in a dashboard in this blog.
SEO vs. SEM
SEO and SEM are terms that are often used together to describe the process or set of actions a business takes to optimize website performance on search engines. It’s important for any digital marketing professional to understand the differences between these two terms in order to maximize their marketing results.
Metrics You Should Track On Instagram To Measure Performance
Instagram is one of the most important and widely used social media tools in digital marketing. As either an influencer trying to engage with a loyal audience, or a brand looking to maximize reach to new users, find out which metrics are important for your Instagram growth.