Blog archive — page 5
Marketing reporting insights for agencies. Browse the archive, or head to thelatest posts.
PPC Reporting Trends For 2022
Providing clients with a clear and easy-to-read PPC report has become an essential task for all digital marketing agencies. Knowing how to consolidate a report like this is important, so in this blog, we are going to highlight the best strategies to follow when creating a PPC digital marketing report for a client.
How To Grow & Scale Your Digital Marketing Agency To The Next Level
It should come as no surprise to you that growing and scaling your digital marketing agency is imperative if you want to keep up with the trends. With about 62% of the world using the internet it’s important for agencies to stay up to date and lookout for signs of when it may be time to scale!
The Best Email Marketing Platforms Of 2021
Incorporating an email service provider (ESP) as part of your marketing tools is crucial to your success. There is an abundance of email marketing platforms for your agency or brand to pick from. In this blog, we will go over our top three email marketing platforms for 2021!
Why Less Is More On A Digital Marketing Dashboard
Reading through long-winded dashboards is not something anybody looks forward to, least of whom your clients. That is why we want to show you the importance of less is more in a dashboard in this blog.
How To White Label Your Digital Marketing Reports And Dashboards
White labeling your digital marketing reports and dashboards is an important part of your branding efforts. Choosing a solution that has white-label capabilities, has become an increasingly important part of an agency’s purchasing decision.
SEO vs. SEM
SEO and SEM are terms that are often used together to describe the process or set of actions a business takes to optimize website performance on search engines. It’s important for any digital marketing professional to understand the differences between these two terms in order to maximize their marketing results.
Metrics You Should Track On Instagram To Measure Performance
Instagram is one of the most important and widely used social media tools in digital marketing. As either an influencer trying to engage with a loyal audience, or a brand looking to maximize reach to new users, find out which metrics are important for your Instagram growth.
KPIs Vs Metrics: What To Include In Your Report
Digital marketing is filled with complicated jargon that confuses most new digital marketers, and sometimes even seasoned agencies. Find out what the difference between metrics and KPIs are in this blog.
The Importance of Use Cases In Digital Marketing
Use cases have become an important part of digital marketing. When it comes to acquiring new clients, it’s advisable to know about their industry beforehand and use cases to help with this.
What Is Email Marketing?
Email marketing is the act of sending commercial messages in mass quantities to email subscribers. In this blog, we will highlight the key elements of building a successful email marketing strategy and sending your first email campaign!
How To Create Working Backlinks In 2021
A backlink is a link placed on another website that will lead any user who clicks on the link to your website. The goal of backlinks is to provide as many opportunities as possible for a potential lead to find a link to your website on the internet.
Data Visualisations In Reports And Dashboards: Concepts And Best Practices
When presenting your digital marketing results to clients and shareholders, data visualizations are a great way to structure your reports to aid in understanding your audience, visualize trends and effectively communicate results.
How To Develop A Customer Persona
A lack of understanding of who your client actually is can hinder your company’s growth as well as your position in the industry. You may now be asking yourself how can I know more about who my clients are? And well, the answer is simple, by building a customer persona.
Growing Your Digital Marketing Agency
Want to know how to grow your digital marketing agency? We have all the tips and tricks that can help you identify where the problem areas are and grow fast. Take a look at this blog to find out more.
Why Should You Use A Social Media Report?
Digital marketing reporting has been a buzzphrase in the industry for a few years now, but the importance of drilling down into different types of reporting, such as social media reporting has become more of a requisite lately.
Mistakes To Avoid In Digital Marketing Client Reporting
Client reporting is the most important part of an effective digital marketing strategy. Being able to provide your clients with a digital marketing report each month is important but it is even more important that you are avoiding these very common mistakes that are made in client reporting all the time!
Guide To Social Media Image Sizing In 2021
Knowing what sized image or video to post on each social media platform can be confusing because there is no standard formula. Take a look at this blog to see how you should be formatting your social media posts.
The Key Components Of A Digital Marketing Report
Creating a digital marketing report can be an overwhelming task for new and experienced digital marketers. Take a look at our blog to see how you should structure your digital marketing reports.
Digital Marketing Trends And Predictions For 2022
What areas of digital marketing should you be investing in to prepare yourself for the new year? Let’s take a look into the trends and predictions for 2022 to help you invest your money into areas that will guarantee your post-pandemic success!
What Is Local Marketing?
In this blog, we will look at what local marketing is, how to use it in your digital marketing reports, and also highlight some local marketing strategies that may help strengthen your business.
Design Elements For An Effective Digital Marketing Report
Got the digital marketing reporting blues? Take a look at this blog to find out how you can make your reports more exciting, informative, and engaging to your clients by including key design elements to implement in your next report.
Mailchimp & Oviond: An All-In-One Digital Marketing Solution
Many people assume that email marketing is no longer relevant in the social media era, however, statistics show that email marketing is the best way to manage customer retention and increase customer acquisition. That is why Oviond has partnered with a great all-in-one email marketing solution… Mailchimp!
Understanding The Difference Between Reporting And Analytics
It’s important to know the difference between reporting and analytics in order to know which will bring you the most value when measuring the combined performance of your digital marketing campaigns.
How To Effectively Use SEO In Video
Video is becoming one of the most popular forms of content on the web and attaching the correct SEO to videos is now more important than ever. Take a look at this blog to find out more about video SEO.