Blog archive — page 5
Marketing reporting insights for agencies. Browse the archive, or head to the latest posts.
KPIs Vs Metrics: What To Include In Your Report
Digital marketing is filled with complicated jargon that confuses most new digital marketers, and sometimes even seasoned agencies. Find out what the difference between metrics and KPIs are in this blog.
The Importance of Use Cases In Digital Marketing
Use cases have become an important part of digital marketing. When it comes to acquiring new clients, it’s advisable to know about their industry beforehand and use cases to help with this.
What Is Email Marketing?
Email marketing is the act of sending commercial messages in mass quantities to email subscribers. In this blog, we will highlight the key elements of building a successful email marketing strategy and sending your first email campaign!
How To Create Working Backlinks In 2021
A backlink is a link placed on another website that will lead any user who clicks on the link to your website. The goal of backlinks is to provide as many opportunities as possible for a potential lead to find a link to your website on the internet.
Data Visualisations In Reports And Dashboards: Concepts And Best Practices
When presenting your digital marketing results to clients and shareholders, data visualizations are a great way to structure your reports to aid in understanding your audience, visualize trends and effectively communicate results.
How To Develop A Customer Persona
A lack of understanding of who your client actually is can hinder your company’s growth as well as your position in the industry. You may now be asking yourself how can I know more about who my clients are? And well, the answer is simple, by building a customer persona.
Growing Your Digital Marketing Agency
Want to know how to grow your digital marketing agency? We have all the tips and tricks that can help you identify where the problem areas are and grow fast. Take a look at this blog to find out more.
Why Should You Use A Social Media Report?
Digital marketing reporting has been a buzzphrase in the industry for a few years now, but the importance of drilling down into different types of reporting, such as social media reporting has become more of a requisite lately.
Mistakes To Avoid In Digital Marketing Client Reporting
Client reporting is the most important part of an effective digital marketing strategy. Being able to provide your clients with a digital marketing report each month is important but it is even more important that you are avoiding these very common mistakes that are made in client reporting all the time!
Guide To Social Media Image Sizing In 2021
Knowing what sized image or video to post on each social media platform can be confusing because there is no standard formula. Take a look at this blog to see how you should be formatting your social media posts.
The Key Components Of A Digital Marketing Report
Creating a digital marketing report can be an overwhelming task for new and experienced digital marketers. Take a look at our blog to see how you should structure your digital marketing reports.
Digital Marketing Trends And Predictions For 2022
What areas of digital marketing should you be investing in to prepare yourself for the new year? Let’s take a look into the trends and predictions for 2022 to help you invest your money into areas that will guarantee your post-pandemic success!
What Is Local Marketing?
In this blog, we will look at what local marketing is, how to use it in your digital marketing reports, and also highlight some local marketing strategies that may help strengthen your business.
Design Elements For An Effective Digital Marketing Report
Got the digital marketing reporting blues? Take a look at this blog to find out how you can make your reports more exciting, informative, and engaging to your clients by including key design elements to implement in your next report.
Understanding The Difference Between Reporting And Analytics
It’s important to know the difference between reporting and analytics in order to know which will bring you the most value when measuring the combined performance of your digital marketing campaigns.
How To Effectively Use SEO In Video
Video is becoming one of the most popular forms of content on the web and attaching the correct SEO to videos is now more important than ever. Take a look at this blog to find out more about video SEO.
Google Ads Vs. Facebook Ads
Google Ads and Facebook Ads are often seen as competitors because they are both paid marketing channels, but this is not the case. The two platforms both have a similar purpose in the digital marketing space but each has its own way of achieving its purpose.
Optimize Your Marketing Workflow: The Power of a Well-Designed Checklist
Workflows are a great tool for growing businesses to outline the steps that need to be taken in order to effectively execute projects. Workflows become a great template that employers can apply at the beginning of every project to help maximize efficiency.
Improving SEO With Reviews & A Beginners Strategy To Getting More Reviews
Developing a strategy and knowing how to leverage online reviews can be a key factor in helping your business increase its ranking on the search engine result page (SERP) as well as increase your website’s organic traffic.
Building A Successful Remote Digital Marketing Agency
Whether you are an existing agency looking to go remote or are looking at the option to build a remote digital marketing agency, this blog covers the benefits and drawbacks of remote working as well as some great tools to try out!
The Purpose Of Dashboards In The Digital Marketing Industry
Digital Marketing Dashboards are essential in the marketing industry. They help agencies build relationships with their clients and provide them with information to help them make important decisions about their clients digital marketing campaigns.
How To Add Insights And Media To Complement Your Digital Marketing Report Data
The process of presenting a marketing report has changed quite a bit in the last few years. We used to sit in a boardroom to present digital marketing reports to our clients, but now the trend is to send online reports without a word more. Find out what we’re missing in 2021 reporting in this blog.
6 Tips To Ensure Your Clients Understand Their Digital Marketing Reports
It is important to have an amazing digital marketing report to send to clients, but they are of no use if the data provided in them is not understood by your client. In this blog, we highlight a few tips that will help you create reports so that clients will engage with and understand them.
Migrating from Excel to Oviond
Adopting a new reporting software can be difficult and stressful, but not at Oviond! If you’re looking to upgrade your reporting from Excel to a fully flushed out reporting platform then you’ve come to the right place!