Blog archive — page 7
Marketing reporting insights for agencies. Browse the archive, or head to the latest posts.
Understanding the Facebook Pixel
A Facebook Pixel has become an imperative part of Digital Marketing. There are many different reasons why agencies use Facebook Pixel. We are going to cover all of these reasons and also highlight the benefits of using a Facebook Pixel.
How To Improve Website Session Duration
Increasing the amount of time a viewer spends on a website should be of top priority to marketers. Check out this blog to see what you can do to maximise the session duration of your viewers on your own website.
How To Pick A Niche For Your Marketing Agency
The growing number of digital marketing agencies worldwide has created fierce competition, with agencies often battling for the same market. Take a look at this blog to see why selecting a niche for your agency is so important.
How To Plan A Content Calendar
Find planning and posting your content to social media a bit time-consuming and stressful? Take a look at this Oviond blog to find out what a content calendar is and how it can take your content sharing to new heights!
Important SEO Metrics To Keep Track Of
While SEO has become one of the must-do’s for all digital marketers and brands in the 21st century, how to effectively monitor and report on SEO performance is not as clear cut. Take a look at which SEO metrics you should be keeping track of in this blog!
How COVID-19 Has Changed Digital Marketing
The whole world has changed with COVID 19, and digital marketing is no exception. Take a look here to find out exactly how digital marketing has changed, and is now thriving.
Why Blogs Are So Important In Digital Marketing
There’s one sure way to remain successful in generating organic traffic to your website, it’s through blogs. Take a look at this blog to figure out exactly why blogging is so necessary in digital marketing today.
What Are Lead Magnets And How To Use Them?
As digital marketers, obtaining contact information from prospective clients can often be a challenging task. So how do you add prospective clients to your database then? A Lead Magnet is the solution you are looking for!
Vimeo Vs YouTube Which Should You Be Using?
A great comparison between David and Goliath, but is the industry giant still the top dog? Take a look at the differences between Vimeo and YouTube and let us help you decide which you should be focusing on in digital marketing.
Considerations For Designing A Great Look And Feel For Your Website
Ever wondered how to communicate your company ethos while still keeping your web visitors engaged on your website? Take a look as we dive into how to design the look and feel of your website.
How to Present A Digital Marketing Performance Report
Digital marketing reports are a crucial tool in monitoring digital marketing success and there may only be one thing more important than a digital marketing report… presenting one! Take a look at our take here!
Digital Marketing Trends In 2020
It is not always easy to keep up with the latest trends in Digital Marketing but it is very important for marketers to try and keep up to speed with what is happening in the digital marketing world.
E-Commerce Website Vs. Marketplace
When a business decides to start selling its products online there is always a toss-up between creating your own E-Commerce website or selling on marketplace. Find out the answer in this blog!
The Influence Of Big Data In Digital Marketing
Although the process of collecting and sorting data for analysis is not new to anyone, Big Data has only gained importance in the last decade as the world shifted to a more digital environment.
E-Commerce Is Here To Stay
Many businesses are adopting the approach by creating eCommerce websites, as they know that they can reach a much larger audience at a lower monthly cost, by using online stores instead of traditional brick and mortar retail. Read this blog to find out more!
Inbound Marketing Vs. Digital Marketing
Many assume that inbound marketing and digital marketing can be used interchangeably, however they are both two very distinct methods. Let us break this down for you.
Marketing Goals Vs. Marketing Strategy
There are many critical differences in marketing goals and marketing strategies, and it’s vital to assess them and see not just the way in which they differ, but also how they complement one another.
Onboarding A New Client To Your Marketing Agency
Client onboarding helps agencies build successful client relationships, helping you leave a lasting impression. So, what exactly is client onboarding?
Social Media Dashboards: The 10 Most Relevant Metrics And How To Analyse Them
Social media has become an extremely powerful tool for modern marketers, unlocking a new level of communion from B2C. The benefits of these platforms are undeniable but it is crucial to know how to utilize them effectively.
Artificial Intelligence And Marketing
The rise of Artificial Intelligence Marketing has confirmed that implementing AI into a company’s systems is crucial in achieving its goals. Find out more about AI here.
Digital Marketing Myths Of 2020
Everybody wants their business to grow and there is nothing worse than following myths that lead to nowhere. Let’s delve into some of the traps businesses fall into when it comes to digital marketing.
What To Include In Your Website Analytics Report
If you have just started tracking your website’s activity and don’t understand what the metrics mean and what to include in your report then this is the blog for you!
Bing Vs. Google: Search Engine Comparison
If you are a marketer that works with paid advertising understanding the differences between Bing and Google can help you maximize your campaigns to increase your visibility and help reach new demographics.
The Buyer’s Journey: How To Present It In Your Reports
The buyer’s journey is the process buyers go through when deciding to purchase a product. Understanding this can help identify the challenges and opportunities that arise at every stage of the marketing process.